{"id":6017,"date":"2012-07-05T06:00:48","date_gmt":"2012-07-05T13:00:48","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=6017"},"modified":"2012-07-05T06:00:48","modified_gmt":"2012-07-05T13:00:48","slug":"how-to-make-enemies-and-anger-people","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-to-make-enemies-and-anger-people\/","title":{"rendered":"How To Make Enemies And Anger People"},"content":{"rendered":"<p>One of my website subscribers said something that was kinda cool.<\/p>\n<p>He was replying to that &#8220;Ben up&#8221; email last week.<\/p>\n<p>And he said:<\/p>\n<p><em>&#8220;Dude&#8230; you&#8217;re the shit&#8230;\u00a0your enemies secretly worship you&#8230;&#8221;<\/em><\/p>\n<p>I like that ha ha<\/p>\n<p>Now, I don&#8217;t know if they worship me&#8230;<\/p>\n<p>But I definitely have enemies.<\/p>\n<p>And the list of those enemies is growing faster than a super hero&#8217;s rogue&#8217;s gallery of villains. In fact, it&#8217;s growing so fast, I&#8217;ve started kicking around the idea of a writing a new book called:<\/p>\n<p style=\"text-align: center;\"><em><strong>&#8220;How To Make Enemies And Anger People&#8221;<\/strong><\/em><\/p>\n<p>(Dale Carnegie ain&#8217;t got nothing on me&#8230;)<\/p>\n<p>Apparently, I EXCEL at both.<\/p>\n<p>In the past 6 months I&#8217;ve been called everything from a huckster and chump&#8230; to a liar and asshole&#8230; to even an honest-to-goodness psychopth by one Internet marketing teacher. <\/p>\n<p>Anyway, the point?<\/p>\n<p>For better or worse&#8230;<\/p>\n<p>I&#8217;m world class at this making some people angry thing.<\/p>\n<p>(I&#8217;m SO good at it, I do it without even trying!)<\/p>\n<p>But, you know what?<\/p>\n<p>My ability to anger and make enemies is small potatoes compared to my friend Jim Yaghi&#8217;s ability to get people riled up.<\/p>\n<p>Talk about tipping sacred cows.<\/p>\n<p>He pretty much attacks everything.<\/p>\n<p>Split testing.<\/p>\n<p>Tracking open rates.<\/p>\n<p>Swiping.<\/p>\n<p>People who claim high squeeze page conversions (i.e. people will say they have a 90% opt in rate, but they don&#8217;t tell you they sent their house list to that page&#8230;not cold traffic&#8230;)<\/p>\n<p>And the list goes on.<\/p>\n<p>He finds sacred marketing cow.<\/p>\n<p>Walks up to it.<\/p>\n<p>Tips it.<\/p>\n<p>The result is anger.<\/p>\n<p>And, in some cases, probably even threats.<\/p>\n<p>Never a dull moment on Planet Yaghi, I reckon.<\/p>\n<p>This is why I insist you get on his list.<\/p>\n<p>You won&#8217;t agree with everything he says. You won&#8217;t like everything he says. You may not even respect everything he says.<\/p>\n<p>What matters is you DO what he says.<\/p>\n<p>Trust me.<\/p>\n<p>It&#8217;ll put more $$ in your pocket.<\/p>\n<p>Here&#8217;s where to go:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.jimyaghi.com\/start2\/dfyt-leads.php\" target=\"_blank\" rel=\"noopener\"><strong>www.jimyaghi.com\/start2\/dfyt-leads.php<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of my website subscribers said something that was kinda cool. He was replying to that &#8220;Ben up&#8221; email last week. And he said: &#8220;Dude&#8230; you&#8217;re the shit&#8230;\u00a0your enemies secretly worship you&#8230;&#8221; I like that ha ha Now, I don&#8217;t know if they worship me&#8230; But I definitely have enemies. And the list of those [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-6017","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/6017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=6017"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/6017\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=6017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=6017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=6017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}