{"id":6069,"date":"2013-02-01T06:00:22","date_gmt":"2013-02-01T14:00:22","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=6069"},"modified":"2013-02-01T06:00:22","modified_gmt":"2013-02-01T14:00:22","slug":"why-you-should-treat-your-prospects-like-criminals","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-you-should-treat-your-prospects-like-criminals\/","title":{"rendered":"Why You Should Treat Your Prospects Like Criminals"},"content":{"rendered":"<p>You should treat your prospects like criminals.<\/p>\n<p>There.<\/p>\n<p>I said it.<\/p>\n<p>And (believe it or not) it&#8217;s one of the single most profitable copywriting tips anyone will ever give you for the rest of your days.<\/p>\n<p>Here&#8217;s why:<\/p>\n<p>Everyone wants to know how to write better copy.<\/p>\n<p>What are the best copywriting &#8220;tricks.&#8221;<\/p>\n<p>And, how to write in a silky smooth &#8220;greased shoot&#8221; way.<\/p>\n<p><strong>But they are asking the wrong questions.<\/strong><\/p>\n<p>That&#8217;s sorta like asking an FBI agent what&#8217;s more important &#8212; being able to shoot a criminal in the eye from 200 feet away, or knowing how to profile a criminal so they know where that person will be, what their next move is, how they think, and what the best way to catch them is.<\/p>\n<p>Hey, I&#8217;m not calling your customers criminals.<\/p>\n<p>But the analogy holds.<\/p>\n<p>Frankly, if you know how to &#8220;profile&#8221; your customers like the FBI does&#8230; so you know everything about them psychologically, demographically, emotionally and even physically&#8230; you&#8217;ll sell regardless of how good your &#8220;writing&#8221; is.<\/p>\n<p>You&#8217;ll know exactly what they want.<\/p>\n<p>What to say to them.<\/p>\n<p>And, how to deliver your message in the most receptive way.<\/p>\n<p>The writing is nothing compared to this.<\/p>\n<p><strong>The *psychology* wins the day.<\/strong><\/p>\n<p>And here&#8217;s the good news:<\/p>\n<p>Once upon a time I wrote a newsletter issue about this subject for my old Crypto Marketing Newsletter. It showed exactly how to &#8220;profile&#8221; your market like this so you know more about them than their own mother does. If they even so much as fart at a certain time each day, you&#8217;ll know about it.<\/p>\n<p>Anyway, this kind of intel lets you invade any market.<\/p>\n<p>Let&#8217;s you win even with &#8220;weak&#8221; writing.<\/p>\n<p>And, gives you an enormous advantage over your competition.<\/p>\n<p>And guess ye what?<\/p>\n<p>This issue is now included in &#8220;The Copywriting Grab Bag&#8221;.<\/p>\n<p>It&#8217;s one of the most profitable teachings I&#8217;ve ever done.<\/p>\n<p>And you can get it for $100.00 off until Sunday at midnight.<\/p>\n<p>It&#8217;s ALL about the market, baby.<\/p>\n<p>Do this right and selling is cake.<\/p>\n<p>Get the system for $100.00 off at:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.CopywritingGrabBag.com\/100\" target=\"_blank\" rel=\"noopener\"><strong>www.CopywritingGrabBag.com\/100<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You should treat your prospects like criminals. There. I said it. And (believe it or not) it&#8217;s one of the single most profitable copywriting tips anyone will ever give you for the rest of your days. Here&#8217;s why: Everyone wants to know how to write better copy. What are the best copywriting &#8220;tricks.&#8221; And, how [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-6069","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"You should treat your prospects like criminals. There. I said it. And (believe it or not) it&#039;s one of the single most profitable copywriting tips anyone will ever give you for the rest of your days. Here&#039;s why: Everyone wants to know how to write better copy. What are the best copywriting &quot;tricks.&quot; And, how\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/why-you-should-treat-your-prospects-like-criminals\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Why You Should Treat Your Prospects Like Criminals - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"You should treat your prospects like criminals. There. I said it. And (believe it or not) it&#039;s one of the single most profitable copywriting tips anyone will ever give you for the rest of your days. Here&#039;s why: Everyone wants to know how to write better copy. What are the best copywriting &quot;tricks.&quot; And, how\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bensettle.com\/blog\/why-you-should-treat-your-prospects-like-criminals\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2013-02-01T14:00:22+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2013-02-01T14:00:22+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Why You Should Treat Your Prospects Like Criminals - Ben Settle\" \/>\n\t\t<meta name=\"twitter:description\" content=\"You should treat your prospects like criminals. There. I said it. And (believe it or not) it&#039;s one of the single most profitable copywriting tips anyone will ever give you for the rest of your days. Here&#039;s why: Everyone wants to know how to write better copy. What are the best copywriting &quot;tricks.&quot; And, how\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-you-should-treat-your-prospects-like-criminals\\\/#blogposting\",\"name\":\"Why You Should Treat Your Prospects Like Criminals - Ben Settle\",\"headline\":\"Why You Should Treat Your Prospects Like Criminals\",\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"},\"datePublished\":\"2013-02-01T06:00:22+00:00\",\"dateModified\":\"2013-02-01T06:00:22+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-you-should-treat-your-prospects-like-criminals\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-you-should-treat-your-prospects-like-criminals\\\/#webpage\"},\"articleSection\":\"Copywriting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-you-should-treat-your-prospects-like-criminals\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"position\":2,\"name\":\"Copywriting\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-you-should-treat-your-prospects-like-criminals\\\/#listItem\",\"name\":\"Why You Should Treat Your Prospects Like Criminals\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-you-should-treat-your-prospects-like-criminals\\\/#listItem\",\"position\":3,\"name\":\"Why You Should Treat Your Prospects Like Criminals\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\",\"name\":\"Ben Settle\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/\",\"name\":\"Ben Settle\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-you-should-treat-your-prospects-like-criminals\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ben Settle\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-you-should-treat-your-prospects-like-criminals\\\/#webpage\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-you-should-treat-your-prospects-like-criminals\\\/\",\"name\":\"Why You Should Treat Your Prospects Like Criminals - Ben Settle\",\"description\":\"You should treat your prospects like criminals. There. I said it. And (believe it or not) it's one of the single most profitable copywriting tips anyone will ever give you for the rest of your days. Here's why: Everyone wants to know how to write better copy. What are the best copywriting \\\"tricks.\\\" And, how\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-you-should-treat-your-prospects-like-criminals\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"datePublished\":\"2013-02-01T06:00:22+00:00\",\"dateModified\":\"2013-02-01T06:00:22+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\",\"name\":\"Ben Settle\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Why You Should Treat Your Prospects Like Criminals - Ben Settle","description":"You should treat your prospects like criminals. There. I said it. And (believe it or not) it's one of the single most profitable copywriting tips anyone will ever give you for the rest of your days. Here's why: Everyone wants to know how to write better copy. What are the best copywriting \"tricks.\" And, how","canonical_url":"https:\/\/bensettle.com\/blog\/why-you-should-treat-your-prospects-like-criminals\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/bensettle.com\/blog\/why-you-should-treat-your-prospects-like-criminals\/#blogposting","name":"Why You Should Treat Your Prospects Like Criminals - Ben Settle","headline":"Why You Should Treat Your Prospects Like Criminals","author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"},"datePublished":"2013-02-01T06:00:22+00:00","dateModified":"2013-02-01T06:00:22+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/bensettle.com\/blog\/why-you-should-treat-your-prospects-like-criminals\/#webpage"},"isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/why-you-should-treat-your-prospects-like-criminals\/#webpage"},"articleSection":"Copywriting"},{"@type":"BreadcrumbList","@id":"https:\/\/bensettle.com\/blog\/why-you-should-treat-your-prospects-like-criminals\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/bensettle.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","position":2,"name":"Copywriting","item":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/why-you-should-treat-your-prospects-like-criminals\/#listItem","name":"Why You Should Treat Your Prospects Like Criminals"},"previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/why-you-should-treat-your-prospects-like-criminals\/#listItem","position":3,"name":"Why You Should Treat Your Prospects Like Criminals","previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}}]},{"@type":"Organization","@id":"https:\/\/bensettle.com\/blog\/#organization","name":"Ben Settle","url":"https:\/\/bensettle.com\/blog\/"},{"@type":"Person","@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author","url":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/","name":"Ben Settle","image":{"@type":"ImageObject","@id":"https:\/\/bensettle.com\/blog\/why-you-should-treat-your-prospects-like-criminals\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ben Settle"}},{"@type":"WebPage","@id":"https:\/\/bensettle.com\/blog\/why-you-should-treat-your-prospects-like-criminals\/#webpage","url":"https:\/\/bensettle.com\/blog\/why-you-should-treat-your-prospects-like-criminals\/","name":"Why You Should Treat Your Prospects Like Criminals - Ben Settle","description":"You should treat your prospects like criminals. There. I said it. And (believe it or not) it's one of the single most profitable copywriting tips anyone will ever give you for the rest of your days. Here's why: Everyone wants to know how to write better copy. What are the best copywriting \"tricks.\" And, how","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/bensettle.com\/blog\/why-you-should-treat-your-prospects-like-criminals\/#breadcrumblist"},"author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"creator":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"datePublished":"2013-02-01T06:00:22+00:00","dateModified":"2013-02-01T06:00:22+00:00"},{"@type":"WebSite","@id":"https:\/\/bensettle.com\/blog\/#website","url":"https:\/\/bensettle.com\/blog\/","name":"Ben Settle","inLanguage":"en-US","publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Ben Settle -","og:type":"article","og:title":"Why You Should Treat Your Prospects Like Criminals - Ben Settle","og:description":"You should treat your prospects like criminals. There. I said it. And (believe it or not) it's one of the single most profitable copywriting tips anyone will ever give you for the rest of your days. Here's why: Everyone wants to know how to write better copy. What are the best copywriting &quot;tricks.&quot; And, how","og:url":"https:\/\/bensettle.com\/blog\/why-you-should-treat-your-prospects-like-criminals\/","article:published_time":"2013-02-01T14:00:22+00:00","article:modified_time":"2013-02-01T14:00:22+00:00","twitter:card":"summary_large_image","twitter:title":"Why You Should Treat Your Prospects Like Criminals - Ben Settle","twitter:description":"You should treat your prospects like criminals. There. I said it. And (believe it or not) it's one of the single most profitable copywriting tips anyone will ever give you for the rest of your days. Here's why: Everyone wants to know how to write better copy. What are the best copywriting &quot;tricks.&quot; And, how"},"aioseo_meta_data":{"post_id":"6069","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-09-10 12:55:29","updated":"2025-06-24 22:48:13","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/\" title=\"Copywriting\">Copywriting<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tWhy You Should Treat Your Prospects Like Criminals\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/bensettle.com\/blog"},{"label":"Copywriting","link":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/"},{"label":"Why You Should Treat Your Prospects Like Criminals","link":"https:\/\/bensettle.com\/blog\/why-you-should-treat-your-prospects-like-criminals\/"}],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/6069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=6069"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/6069\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=6069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=6069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=6069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}