So I had a brain fart yesterday.<\/p>\n
There’s lots of “corporate espionage” out there — where people covertly sabotage companies for financial gain or to even outright destroy them.<\/p>\n
I’m starting to think this goes on online, too.<\/p>\n
Some of the advice out there is just too loco.<\/p>\n
So I got to thinking…<\/p>\n
If I wanted to destroy another online business I’d simply disguise myself as a business coach and tell them things like:<\/p>\n
1. Only mail when you have something to say or sell (NOT daily)<\/strong><\/p>\n 2. Avoid offending anyone (at all costs)<\/p>\n 3. Don’t show your unique personality (sound “professional”)<\/strong><\/p>\n 4. Never talk politics (or be controversial in any way)<\/p>\n 5. Don’t give a firm opinion (just say “test it” regardless of logistics, list size, budget, low traffic, etc)<\/strong><\/p>\n 6. Spend mucho time tracking open and clickthru rates religiously (instead of sales — what’s most important is who reads and clicks links, not who buys your product)<\/p>\n 7. No misspellings (everything MUST be perfect)<\/strong><\/p>\n 8. Always get your colleagues’ opinions on your marketing (who may or may not have the problem your product solves)<\/p>\n 9. Obsess over “conversion” rates (ignore ROI and sales)<\/strong><\/p>\n Yep.<\/p>\n I’d teach them ALL these things.<\/p>\n And then, with a twinkle in my eye, I’d collect my coaching check, give ’em a friendly swat on the arse, and watch the carnage unfold.<\/p>\n Oh yeah, baby!<\/p>\n Hey, this is serious stuff.<\/p>\n After all, if you study the above list, you’d realize ALL 9 items are commonly practiced (sometimes even taught!) as the way to do business online.<\/p>\n Freaky, eh?<\/p>\n It’s a dog-eat-dog world online.<\/p>\n And we’re all wearing milk bone underwear.<\/p>\n Protect your nutz, amigo.<\/p>\n I show you how each month in “Email Players”:<\/p>\n