Recently I saw an ad with an amusing headline.<\/p>\n
It was from some marketing or copywriting goo-roo (forget which one) and was promising to show people how to use so-called “forbidden” persuasion secrets to sell more products or services.<\/p>\n
Forbidden, eh?<\/p>\n
Really?<\/p>\n
Because I don’t know if I’d brag about that.<\/p>\n
I mean, think about it.<\/p>\n
The only way that description of a persuasion tactic makes sense is if the product teaches people to defraud customers or break the law.<\/p>\n
Then maybe it’d make sense.<\/p>\n
After all, there’s nothing “forbidden” about legitimate sales.<\/p>\n
There’s nothing “dark artsy” about it, either.<\/p>\n
Not if you do it right, at least.<\/p>\n
In fact, real selling is the exact opposite:<\/strong><\/p>\n Totally transparent<\/em>.<\/p>\n Brutally honest<\/em>.<\/p>\n And, yes, completely ethical<\/em>.<\/p>\n I know!<\/p>\n But using terms like “forbidden” sounds sooooo coolio, right?<\/p>\n Hey, do what you want.<\/p>\n But just realize this:<\/p>\n The best customers balk at that sort of thing.<\/p>\n (In MOST markets, at least, there are exceptions…)<\/p>\n So SPURN me at your peril.<\/p>\n Before taking off, one more thing:<\/p>\n The September “Email Players” issue could get me in a bit ‘o trouble. No, there’s nothing “forbidden” inside. But methinks some people (especially women & mothers!) would like to see some of the info inside forbidden.<\/p>\n More:<\/p>\n It’s also a great “jumping on” issue.<\/p>\n Perfect for newbies and seasoned marketers alike.<\/p>\n Anyway, it goes to print in 2 weeks.<\/p>\n Subscribe in time at:<\/p>\n