A subscriber gots to know:<\/p>\n
“Ben, I have to know if you get freaked out when writing controversial emails? You must have a thick skin! Doesn’t the feedback get nasty and angry? Does it freak you out sending emails like that?”<\/strong><\/p><\/blockquote>\n
Yeah I used to get nervous.<\/p>\n
And it can definitely be hair-raising.<\/p>\n
But now it’s just pure fun<\/em>.<\/p>\n
I even get a strange sort of “thrill” from the feedback.<\/p>\n
It’s sorta like the movie “True Romance”.<\/p>\n
Easily one of my all-time favorite flicks.<\/p>\n
There’s a scene where a mobster (ironically played by Mr. Soprano himself — James Gandolfini) explains to the character he’s about to whack how it feels to kill someone. The first time was hardest — he puked the first time. The second time was also rough, with the same feeling, but it was better this time — more “diluted.”<\/p>\n
Now?<\/p>\n
He does it just to watch the expression change.<\/p>\n
Freaky, eh?<\/p>\n
But it’s similar to how being controversial<\/em> in emails is.<\/p>\n
The first few times put my stomach in knots.<\/p>\n
No doubt about it.<\/p>\n
It was nerve-wracking pushing “send.”<\/p>\n
But each time it got easier.<\/p>\n
And easier…<\/p>\n
And easier…<\/p>\n
Until now, I do it just to read the amusing replies from people who are obviously way too wound up for their own good.<\/p>\n
Anyway, it’s not for the “thin skinned.”<\/p>\n
But it can be extremely profitable.<\/p>\n
In fact, I write about this in the next “Email Players” issue:<\/p>\n