{"id":6293,"date":"2012-09-26T06:00:39","date_gmt":"2012-09-26T13:00:39","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=6293"},"modified":"2012-09-26T06:00:39","modified_gmt":"2012-09-26T13:00:39","slug":"email-killed-the-copywriting-star","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/email-killed-the-copywriting-star\/","title":{"rendered":"Email Killed The Copywriting Star"},"content":{"rendered":"<p>Lately, I&#8217;ve been doing lots of interviews.<\/p>\n<p>And, during these interviews, the topic of how emails affect overall response from sales letters rears its beautiful head.<\/p>\n<p>My opinion (and I&#8217;m right) is always the same:<\/p>\n<p>Emails do most of the heavy lifting.<\/p>\n<p>In some cases, they make (GASP!) testing ads obsolete.<\/p>\n<p>For example:<\/p>\n<p>After doing emails the way I teach in &#8220;Email Players&#8221; &#8212; <a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a> &#8212; I couldn&#8217;t beat my own controls. This spanned at least 3 different markets, too (including a copywriting product, weight loss product and another product in the male health market).<\/p>\n<p>And I wasn&#8217;t testing &#8220;whispers&#8221;, either.<\/p>\n<p>(Like font colors, or whatever).<\/p>\n<p>I was testing screams.<\/p>\n<p>Big spreads of ideas, formatting or structure.<\/p>\n<p>But, other than a small percentage difference, it didn&#8217;t matter.<\/p>\n<p>I still write the best sales letters I can.<\/p>\n<p>But now it&#8217;s more of a pride and ego thing than something I do out of necessity.<\/p>\n<p>So I don&#8217;t worry about every little jot and tittle.<\/p>\n<p>And, I don&#8217;t obsess over them.<\/p>\n<p>Remember the old Dan Kennedyism:<\/p>\n<p><strong>Money is attracted to SPEED, Boss.<\/strong><\/p>\n<p>And so, if I was a betting man (and I am), I would bet green money the &#8220;C&#8221; level copywriter with a decent command of email would wipe the floor in a market dominated by &#8220;A&#8221; level copywriters who don&#8217;t.<\/p>\n<p>Hey, argue all you want.<\/p>\n<p>But I&#8217;m not gonna shut up about this.<\/p>\n<p>At least, not until ALL ye copywriter types have changed your evil ways &#8212; and that starts with the monthly &#8220;Email Players&#8221; newsletter.<\/p>\n<p>The October issue goes to the printer Monday.<\/p>\n<p>Lots of cool stuff in this issue.<\/p>\n<p>(Including a nifty bonus report about infotainment).<\/p>\n<p>Grab it here while you can:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lately, I&#8217;ve been doing lots of interviews. And, during these interviews, the topic of how emails affect overall response from sales letters rears its beautiful head. My opinion (and I&#8217;m right) is always the same: Emails do most of the heavy lifting. In some cases, they make (GASP!) testing ads obsolete. For example: After doing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-6293","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/6293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=6293"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/6293\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=6293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=6293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=6293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}