{"id":6293,"date":"2012-09-26T06:00:39","date_gmt":"2012-09-26T13:00:39","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=6293"},"modified":"2012-09-26T06:00:39","modified_gmt":"2012-09-26T13:00:39","slug":"email-killed-the-copywriting-star","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/email-killed-the-copywriting-star\/","title":{"rendered":"Email Killed The Copywriting Star"},"content":{"rendered":"

Lately, I’ve been doing lots of interviews.<\/p>\n

And, during these interviews, the topic of how emails affect overall response from sales letters rears its beautiful head.<\/p>\n

My opinion (and I’m right) is always the same:<\/p>\n

Emails do most of the heavy lifting.<\/p>\n

In some cases, they make (GASP!) testing ads obsolete.<\/p>\n

For example:<\/p>\n

After doing emails the way I teach in “Email Players” — www.EmailPlayers.com<\/strong><\/a> — I couldn’t beat my own controls. This spanned at least 3 different markets, too (including a copywriting product, weight loss product and another product in the male health market).<\/p>\n

And I wasn’t testing “whispers”, either.<\/p>\n

(Like font colors, or whatever).<\/p>\n

I was testing screams.<\/p>\n

Big spreads of ideas, formatting or structure.<\/p>\n

But, other than a small percentage difference, it didn’t matter.<\/p>\n

I still write the best sales letters I can.<\/p>\n

But now it’s more of a pride and ego thing than something I do out of necessity.<\/p>\n

So I don’t worry about every little jot and tittle.<\/p>\n

And, I don’t obsess over them.<\/p>\n

Remember the old Dan Kennedyism:<\/p>\n

Money is attracted to SPEED, Boss.<\/strong><\/p>\n

And so, if I was a betting man (and I am), I would bet green money the “C” level copywriter with a decent command of email would wipe the floor in a market dominated by “A” level copywriters who don’t.<\/p>\n

Hey, argue all you want.<\/p>\n

But I’m not gonna shut up about this.<\/p>\n

At least, not until ALL ye copywriter types have changed your evil ways — and that starts with the monthly “Email Players” newsletter.<\/p>\n

The October issue goes to the printer Monday.<\/p>\n

Lots of cool stuff in this issue.<\/p>\n

(Including a nifty bonus report about infotainment).<\/p>\n

Grab it here while you can:<\/p>\n

www.EmailPlayers.com<\/strong><\/a><\/p>\n

Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"

Lately, I’ve been doing lots of interviews. And, during these interviews, the topic of how emails affect overall response from sales letters rears its beautiful head. My opinion (and I’m right) is always the same: Emails do most of the heavy lifting. In some cases, they make (GASP!) testing ads obsolete. For example: After doing […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6293","post","type-post","status-publish","format-standard","category-email-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t