Sorry copywriters.<\/p>\n
But you’re now almost as useless as tits on a bull.<\/p>\n
At least, to entrepreneurs who understand (1) the power of email and (2) how much more profitable *speed* is over grinding perfectionism.<\/p>\n
Prove it?<\/p>\n
Behold… from “Email Players” subscriber Carl Juneau:<\/p>\n
Yo Ben,<\/strong><\/p>\n
I just did a quick caveman launch Ben style (TM) and it worked again. WITHOUT a sales letter. Here’s what I did:<\/strong><\/p>\n
Free + shipping t-shirt by the mail offer = 112 sales.<\/strong><\/p>\n
All 112 got the t-shirt + 2-page crap letter that explained the offer (I wouldn’t really call this a salesleter, wrote it in 20 minutes).<\/strong><\/p>\n
Made 18 sales for a 49,95 $ a month continuity offer. Based on previous members, those are worth $200 each.<\/strong><\/p>\n
So that’s a 16 % conversion rate for $3600. Not bad.<\/strong><\/p>\n
Best part is really WITHOUT a sales letter. Just write them emails and put an order link in there.<\/strong><\/p>\n
Can it get any easier? Boy this is easy.<\/strong><\/p>\n
I guess that pays my subscription to Email Players for another 37 months.<\/strong><\/p><\/blockquote>\n
Yeppers.<\/p>\n
This is why people who implement<\/em> “Email Players” don’t complain about not being able to “afford” it because it pays for itself several times over.<\/p>\n
Moral of the story?<\/p>\n
A sales letter ain’t nearly as important as copywriters preach.<\/p>\n
They used to be.<\/p>\n
But with email, it just ain’t so.<\/p>\n
No…<\/p>\n
I’m not saying not to write a good sales letter. But to obsess over your precious copy like Gollum stroking the One Ring in his cave of gloom is a waste of your life. Get your offers out there with email first, then worry about the sales letter (if you think it’s worth your time — and don’t be surprised if it ain’t).<\/p>\n
I know this is blasphemy online.<\/p>\n
Maybe that’s why it’s so fun to write about it?<\/p>\n
Whatever the case:<\/p>\n
My boyz & girlz in “Email Players” are kicking butt online.<\/p>\n
Join us at:<\/p>\n