{"id":6517,"date":"2012-11-28T06:00:01","date_gmt":"2012-11-28T14:00:01","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=6517"},"modified":"2012-11-28T06:00:01","modified_gmt":"2012-11-28T14:00:01","slug":"dead-marketers-rolling-in-their-graves","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/dead-marketers-rolling-in-their-graves\/","title":{"rendered":"Dead Marketers Rolling In Their Graves"},"content":{"rendered":"

Yeah, yeah, yeah.<\/p>\n

I’ll say the almighty headline isn’t necessarily that important and someone will write me in a near hysterical state quoting Caples or Ogilvy or Dan Kennedy or whoever, to “prove” their case.<\/p>\n

Well, I don’t roll that way.<\/p>\n

I look at results.<\/p>\n

Real life examples.<\/p>\n

And, specifically, current experiences.<\/p>\n

Case in point:<\/p>\n

Couple days ago “Email Players” — www.EmailPlayers.com<\/strong><\/a> — subscriber Carl Juneau sent me an email about how he split tested a video sales letter with and without a headline.<\/p>\n

He was emailing his offer for a week straight.<\/p>\n

And, here’s what he said…<\/p>\n

My results at the end of the week are:<\/strong><\/p>\n

Version A (standard): 4.78%<\/strong>
\n Version B (no headline): 4.52%<\/strong><\/p>\n

So what happened?<\/strong><\/p>\n

What happened is people who saw no headline sales letter ended up buying anyway. Why? Because I kept emailing them about the offer, I think.<\/strong><\/p>\n

Conclusion 2: if you email a lot, a no-headline (crappy) sales letter sells just as much as a standard (good) sales letter.\u00a0<\/strong><\/p>\n

Amazing isn’t it?<\/strong><\/p><\/blockquote>\n

Sho’ nuff’.<\/p>\n

But I’m not surprised.<\/p>\n

I’ve had several experiences where even changing entire formats (i.e. text vs video) using my system yielded little or no difference in response.<\/p>\n

Anyway, the message is clear here.<\/p>\n

There are no “rules.”<\/p>\n

I don’t care what some now-dead marketer said 100 years ago (all of who’d probably be rolling in their graves reading these results) or what your favorite Internet marketing goo-roo says today.<\/p>\n

Where there’s an email, there’s a way, baby.<\/p>\n

Especially with my system.<\/p>\n

I teach it in “Email Players”.<\/p>\n

I show you emails that are working.<\/p>\n

Strategies I’m using.<\/p>\n

And, how I make more sales using email.<\/p>\n

More than enough to pay for your monthly subscription assuming you apply the info and have a responsive list and proven offer. (See the upcoming December issue for ideas on how to build your list…)<\/p>\n

Think you’re ready to subscribe?<\/p>\n

You sure?<\/p>\n

Well okay then!<\/p>\n

Go ye here:<\/p>\n

www.EmailPlayers.com<\/strong><\/a><\/p>\n

Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"

Yeah, yeah, yeah. I’ll say the almighty headline isn’t necessarily that important and someone will write me in a near hysterical state quoting Caples or Ogilvy or Dan Kennedy or whoever, to “prove” their case. Well, I don’t roll that way. I look at results. Real life examples. And, specifically, current experiences. Case in point: […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-6517","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/6517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=6517"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/6517\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=6517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=6517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=6517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}