Whoa!<\/p>\n
Yesterday’s gun email touched a few nerves.<\/p>\n
The responses have varied from total agreement (from the smart ones, of course…).<\/p>\n
To rational disagreement (the ones open to being edu-ma-cated)<\/p>\n
To outright hamster spinning.<\/p>\n
Take this one, for example:<\/p>\n
“No, the rationalization that’s crazy is the one that thinks that something that was written by some dudes in the 18th century applies to today without a look at current society. You don’t NEED your guns and really, no one is trying to take them away…so keep touting your loony-attracting rhetoric to your email marketing list. Maybe you’ll convince someone to buy a gun.”<\/strong><\/p><\/blockquote>\n
Run little hamster!<\/p>\n
run!<\/p>\n
Run!<\/p>\n
RUN!<\/p>\n
There’s nary a single fact in that reply.<\/p>\n
Just mindless hamster spinning complete with another lame citation of a cliched argument that makes no sense whatsoever.<\/p>\n
But don’t ye worry.<\/p>\n
She’ll come around to my way of thinking some day.<\/p>\n
I am, after all, always right…<\/p>\n
Now, let’s talk about something else:<\/p>\n
I got a ton of unsubscribes from that email.<\/p>\n
(Shocking, eh?)<\/p>\n
And, it was completely by design.<\/p>\n
Unsubscribes are GOOD.<\/p>\n
In this case, I’ve been getting a lot of new names on my list lately from various ad drops, etc and whenever I do that I like to ramp up what I call “asshole emails” like yesterday’s.<\/p>\n
Sounds kinda mean, doesn’t it?<\/p>\n
Well, it’s not.<\/p>\n
In fact, it’s a NICE thing to do.<\/p>\n
You’re doing people a favor.<\/p>\n
And guess what?<\/p>\n
I explain why in the January “Email Players” issue.<\/p>\n
She goes to print soon.<\/p>\n
To subscribe in time, go to:<\/p>\n