{"id":6737,"date":"2013-01-24T06:00:13","date_gmt":"2013-01-24T14:00:13","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=6737"},"modified":"2013-01-24T06:00:13","modified_gmt":"2013-01-24T14:00:13","slug":"my-dream-team-of-marketing-newsletters","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/my-dream-team-of-marketing-newsletters\/","title":{"rendered":"My &#8220;Dream Team&#8221; Of Marketing Newsletters"},"content":{"rendered":"<p>Yes, I &#8216;spect this is a shock to you&#8230;<\/p>\n<p>But I&#8217;m partial to print newsletters.<\/p>\n<p>After all, I&#8217;ve been selling my own print newsletters (first the &#8220;Crypto Marketing Newsletter&#8221;, and now &#8220;Email Players&#8221;) for over 3 years now. However, I&#8217;m not just partial to them as a publisher, but also as a subscriber and buyer of information, too.<\/p>\n<p>Why?<\/p>\n<p>Lots of reasons.<\/p>\n<p>Like, for example&#8230;<\/p>\n<ul>\n<li><strong>They&#8217;re easier to consume<\/strong> (no logging in, remembering pass words, etc &#8212; my droog Jim Yaghi says he has a membership site people pay for and hardly anyone logs in, it pisses him off, like he&#8217;s wasting his time&#8230;)<\/li>\n<\/ul>\n<ul>\n<li><strong>Way more convenient<\/strong> (i.e. pizza delivery vs takeout)<\/li>\n<\/ul>\n<ul>\n<li><strong>Exciting<\/strong> (it&#8217;s like Christmas getting them each month)<\/li>\n<\/ul>\n<ul>\n<li><strong>No info overload<\/strong> (just stripped down info in 8-16 pages &#8212; in and out, do this, this and this, apply, see what happens. It&#8217;s like you got your meaty steak each month and you can decide to eat the dessert, appetizers, and other foods or not &#8212; it&#8217;s optional or can be stored as leftovers or snacks for later)<\/li>\n<\/ul>\n<ul>\n<li><strong>Can still have online components<\/strong> (forums, membership area, etc)<\/li>\n<\/ul>\n<p>There are more.<\/p>\n<p>But those are a few reasons.<\/p>\n<p>Anyway, there are so many holes in the market for high priced newsletters it&#8217;s almost spooky. And over the years I&#8217;ve put a &#8220;dream team&#8221; of newsletter writers together in my head of who I&#8217;d like to pay for their expertise each month in a newsletter (not a membership site).<\/p>\n<p>Since the world revolves around me, this is important.<\/p>\n<p>What I want is <em>paramount<\/em>.<\/p>\n<p>Nothing else matters.<\/p>\n<p>I am the ONLY one whose desires count.<\/p>\n<p>So just to get the juices flowing, I&#8217;m going to summon the names of people who I&#8217;d like to see create a monthly print newsletter and the topic I expect them to write on&#8230;<\/p>\n<p><strong>1. Direct sales\/persuasion<\/strong> (Shameless Shamus Brown)<\/p>\n<p><strong>2. PPC<\/strong> (specifically AdWords &#8211; Jim Yaghi)<\/p>\n<p><strong>3. SEO<\/strong> (Ferny Ceballos &amp; Raymond Fong)<\/p>\n<p><strong>4. Investing<\/strong> (specifically for online entrepreneurs &#8211; Trevor Mauch)<\/p>\n<p><strong>5. Traffic<\/strong> (generalized &#8211; Eric McMillan)<\/p>\n<p><strong>6. Copywriting<\/strong> (David Deutsch, Richard Armstrong, Ryan Healy, John Anghelache, Daniel Levis&#8230; the list goes on&#8230; too many to count and so I&#8217;m surely leaving lots of good people out, my bad&#8230;)<\/p>\n<p><strong>7. Affiliate marketing<\/strong> (Jonathan Mizel)<\/p>\n<p><strong>8. List building<\/strong> (Jack Born &amp; Ryan Levesque)<\/p>\n<p><strong>9. Public speaking<\/strong> (Ray Edwards)<\/p>\n<p><strong>10. Joint ventures\/networking<\/strong> (Adrian Bye)<\/p>\n<p><strong>11. Podcast marketing<\/strong> (Michael Senoff)<\/p>\n<p><strong>12. Video marketing<\/strong> (Jason Moffatt)<\/p>\n<p><strong>13. Monetizing social media<\/strong> (Justin Brooke)<\/p>\n<p><strong>14. Legal tips for online marketers<\/strong> (Mike Young)<\/p>\n<p><strong>15. eBay business tips<\/strong> (Greg Perry)<\/p>\n<p><strong>16. Getting clients<\/strong> (Jason Leister)<\/p>\n<p><strong>17. Offline marketing for Internet marketers<\/strong> (Doberman Dan)<\/p>\n<p><strong>18. Online media publicity<\/strong> (Mike Dolpies)<\/p>\n<p><strong>19. Book marketing<\/strong> (Mike Dolpies, in case he SPURNS me and refuses to do the online media publicity newsletter)<\/p>\n<p><strong>20. Direct response design tips<\/strong> (Mr. Subtle)<\/p>\n<p><strong>21. Blogging<\/strong> (Brian Clark)<\/p>\n<p>Some of these blokes already have membership sites.<\/p>\n<p>But that&#8217;s not what I want.<\/p>\n<p>What I want are PRINT newsletters from them.<\/p>\n<p>The kind I get in the mail.<\/p>\n<p>The kind that deliver hard-hitting bites of content to me that I can use immediately (that same day!) in my business, in a format I&#8217;m practically guaranteed to consume and not ignore or be overloaded by. Plus, if they did these, that&#8217;d give them upfront cash flow, plus they can back end ancillary products via direct mail (by letting offers &#8220;ride&#8221; in the envelope already going out to subscribers).<\/p>\n<p>Now, don&#8217;t worry.<\/p>\n<p>I&#8217;m a nice guy.<\/p>\n<p>So, I&#8217;ll allow them to keep their online membership sites, too.<\/p>\n<p>But they will incorporate a newsletter into the mix.<\/p>\n<p>They could be mixes of generalized info, specialized tips and up-to-date tactics, all in the context of each newsletter&#8217;s overall theme. In some of these cases (like SEO and PPC) the rules are ALWAYS changing, and a print newsletter is a perfect way to keep customers up to date, they&#8217;ll never run out of material&#8230;<\/p>\n<p>Now let&#8217;s talk price.<\/p>\n<p>I&#8217;m thinking the specialized ones should be high.<\/p>\n<p>At least $67 (ideally $97) per month.<\/p>\n<p>The generalized ones?<\/p>\n<p>Around $27-$37.<\/p>\n<p>I&#8217;m flexible on these, though.<\/p>\n<p>So it&#8217;s all good.<\/p>\n<p>But whatever the case, I expect this to be done.<\/p>\n<p>I have spoken&#8230;<\/p>\n<p>Ben Settle<\/p>\n<p><strong>P.S.<\/strong> The sky is the limit for newsletter publishers. I have a kindle book on the subject that shows you exactly how to put one together from &#8220;A to Zebra&#8221;.<\/p>\n<p>And, it only costs a &#8220;whopping&#8221; $2.99.<\/p>\n<p>You can download it to your Kindle here:<\/p>\n<p style=\"text-align: left\">If you&#8217;re in the US:<\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/www.bensettle.com\/print-newsletter\/us\" target=\"_blank\" rel=\"noopener\"><strong>www.bensettle.com\/print-newsletter\/us<\/strong><\/a><\/p>\n<p>If you&#8217;re in the UK:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/www.bensettle.com\/print-newsletter\/uk\" target=\"blank\" rel=\"noopener\"> <strong>www.bensettle.com\/print-newsletter\/uk<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left\">If you&#8217;re in France:<\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/www.bensettle.com\/print-newsletter\/france\" target=\"_blank\" rel=\"noopener\"><strong>www.bensettle.com\/print-newsletter\/france<\/strong><\/a><\/p>\n<p>If you&#8217;re somewhere else?<\/p>\n<p>I&#8217;m not sure how you get it (maybe with an IP address blocking site or something, Google is your friend&#8230;)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yes, I &#8216;spect this is a shock to you&#8230; But I&#8217;m partial to print newsletters. After all, I&#8217;ve been selling my own print newsletters (first the &#8220;Crypto Marketing Newsletter&#8221;, and now &#8220;Email Players&#8221;) for over 3 years now. However, I&#8217;m not just partial to them as a publisher, but also as a subscriber and buyer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":["post-6737","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-email-marketing","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Yes, I &#039;spect this is a shock to you... 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