{"id":6844,"date":"2013-02-21T06:00:13","date_gmt":"2013-02-21T14:00:13","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=6844"},"modified":"2013-02-21T06:00:13","modified_gmt":"2013-02-21T14:00:13","slug":"why-busy-professionals-love-buying-from-obnoxious-and-intrusive-emails","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-busy-professionals-love-buying-from-obnoxious-and-intrusive-emails\/","title":{"rendered":"Why Busy Professionals Love Buying From Obnoxious And &#8220;Intrusive&#8221; Emails"},"content":{"rendered":"<p>An inquiring mind wants to know:<\/p>\n<blockquote><p><strong>&#8220;Ben, does &#8216;Email Players&#8217; work for professional services or is it just for info products?&#8221;<\/strong><\/p><\/blockquote>\n<p>Survey says&#8230;<\/p>\n<p>Yep.<\/p>\n<p>And, I&#8217;m gonna <em>prove<\/em> it to you.<\/p>\n<p>Below&#8217;s a testimonial from marketing consultant Steve Gordon. He was an &#8220;Email Players&#8221; subscriber in 2011 and left shortly thereafter. Then, he decided to mend his wicked ways and give my methods another go.<\/p>\n<p>Here&#8217;s what he said:<\/p>\n<blockquote><p><strong>I was an Email Players subscriber for a few months at the end of 2011. Tried the daily thing with absolutely no results (my fault, not yours). Mostly my offer stunk&#8230;I was basically asking people to reply to schedule my version of a free consultation.<\/strong><\/p>\n<p><strong>Fast forward to October 19th, 2012&#8230;<\/strong><\/p>\n<p><strong>Decided to give it a go again.<\/strong><\/p>\n<p><strong>This time with a link to a sales page for the free consult (not a great sales page either).<\/strong><\/p>\n<p><strong>Also shortened the emails (150-250 words usually).<\/strong><\/p>\n<p><strong>Well, things have changed.<\/strong><\/p>\n<p><strong>Almost instantly (within the first week), I started getting response.<\/strong><\/p>\n<p><strong>This is from a small list (less than 2k) that had been almost dormant before.<\/strong><\/p>\n<p><strong>Long story short, I&#8217;ll do more business in the first quarter than all of last year combined. All of it driven by daily (every weekday) emails. I get unsubscribes now, but the RIGHT kind&#8230;I&#8217;ve got way more engagement with my list. I get personal responses everyday from the emails I send, which allows me to strengthen relationship with those people.<\/strong><\/p>\n<p><strong>It&#8217;s shortened what is normally a loooonnngggg sales cycle.<\/strong><\/p>\n<p><strong>I&#8217;m not selling product&#8230;I&#8217;m selling professional services&#8230;to business owners&#8230;most of my competitors think it obnoxious and intrusive to mail busy people so frequently.<\/strong><\/p>\n<p><strong>(I hope they keep thinking that!)<\/strong><\/p>\n<p><strong>Anyway, just wanted to say thank you!<\/strong><\/p><\/blockquote>\n<p>BTW, Steve also sent me another email saying:<\/p>\n<p><strong><em>&#8220;It&#8217;s to the point now that my wife asks me &#8230;&#8217;have you sent your email today?&#8217; She knows it&#8217;s money!&#8221;<\/em><\/strong><\/p>\n<p>True &#8216;dat.<\/p>\n<p>So, do my methods work selling services?<\/p>\n<p>The proof is in the doing:<\/p>\n<p>1. Subscribe to the &#8220;Email Players&#8221; newsletter<\/p>\n<p>2. Follow my instructions (straying from my system is the path to the dark side. SPURNING me leads to frustration&#8230; frustration leads to mistakes&#8230; mistakes lead to no sales&#8230;)<\/p>\n<p>3. Be persistent &amp; consistent<\/p>\n<p>The rest takes care of itself.<\/p>\n<p>Subscribe here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An inquiring mind wants to know: &#8220;Ben, does &#8216;Email Players&#8217; work for professional services or is it just for info products?&#8221; Survey says&#8230; Yep. And, I&#8217;m gonna prove it to you. Below&#8217;s a testimonial from marketing consultant Steve Gordon. He was an &#8220;Email Players&#8221; subscriber in 2011 and left shortly thereafter. Then, he decided to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-6844","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/6844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=6844"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/6844\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=6844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=6844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=6844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}