Let’s pick on that Dodge Superbowl commercial again.<\/p>\n
As I so nicely and non-confrontationally (heh) explained a couple weeks ago, Dodge’s “So God Made A Farmer” ad was the height of idiocy as far as being an ad that will sell lots of cars.<\/p>\n
About as effective as Chevy’s Heartbeat Of America ad.<\/p>\n
(Which bombed, even though it won lots of “awards.”)<\/p>\n
Anyway, one of the big reasons the farmer ad was a waste of $100+k per second (what it cost to run a Superbowl ad) is it didn’t even attempt to build a list.<\/p>\n
No URL plugged.<\/p>\n
No asking viewers to take any action.<\/p>\n
No even asking people to come in for a test drive.<\/p>\n
Since then, I’ve been asked:<\/p>\n
“OK fine Ben, but how would YOU build a list from an ad like that?”<\/strong><\/em><\/p>\n Until a few months ago, I’d have sent ’em to a website.<\/p>\n But now?<\/p>\n I’ve since been edu-ma-cated on a better way.<\/p>\n What they SHOULD have done is take advantage of all the smart phones out there (you know, those little gadgets everyone has in their hands 24\/7 — checking emails, texts, websites, etc).<\/p>\n How?<\/p>\n Easy:<\/p>\n Dodge could have set up what’s called a “keyword” (i.e. “Dodge”) and tell viewers at the end to text that keyword and their email address to a number to get a bribe of some kind (I would have offered a report on “how to get out of a speeding ticket”, but I know, I know… that wouldn’t be very professional, would it? So maybe a “how to save money on gasoline” report instead…) Then, they get put on an email list, PLUS they are put on a text list, too.<\/p>\n Now, Dodge can follow up…<\/p>\n Relentlessly.<\/p>\n Consistently.<\/p>\n And, if they read “Email Players”, profitably.<\/strong> <\/p>\n In a way people like<\/em> to read and buy from.<\/p>\n Pretty nifty, eh?<\/p>\n It’s something I learned from my droog Trevor Mauch.<\/p>\n Trevor is the MAN with integrating text and email.<\/p>\n He is also a serial entrepreneur who’s easily one of the savviest marketers I’ve ever met (and someone you should be following in my humble, but arrogant, opinion…)<\/p>\n And check this out:<\/p>\n Recently he let me interview him about this.<\/p>\n About how anyone (even if you don’t have a smart phone) can use text messaging to boost the profits of your email marketing.<\/p>\n It was a fascinating interview, too.<\/p>\n And, only “Email Players” subscribers have seen it.<\/p>\n Until today, that is.<\/p>\n Here’s what I mean:<\/p>\n When you donate $5 (more is better, and the dogs are watching…) to my local dog shelter, I will send you this interview along with the following extremely valuable bonuses.<\/p>\n Here they are:<\/p>\n 1.) An *advanced* email marketing training (I did with Perry Marshall’s marketing manager Jack Born recently, for Jack’s Aw Pro Tools customers)<\/p>\n 2.) “Obvious Adams” (a “Gary Bencivenga-approved” book)<\/p>\n 3.) “How To Explode Your Opt-Ins With A Simple 5-Minute Change To Your Website” (An interview I did with a computer scientist about how to rapidly build your email list with just your existing traffic)<\/p>\n All this uber cool value sent right to your email box.<\/p>\n And, for just $5.<\/p>\n Here’s how to get your lovin’:<\/p>\n 1. Click the link below (Don’t ask the shelter, they don’t even know I’m doing this)<\/p>\n
\n2. Donate at least $5 (preferably more) via PayPal
\n3. Forward your PayPal receipt to ben [at] bensettle.com<\/p>\n