{"id":6962,"date":"2013-03-21T06:00:49","date_gmt":"2013-03-21T13:00:49","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=6962"},"modified":"2013-03-21T06:00:49","modified_gmt":"2013-03-21T13:00:49","slug":"the-stoopidity-of-swiping-email-copy","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-stoopidity-of-swiping-email-copy\/","title":{"rendered":"The Stoopidity Of Swiping Email Copy"},"content":{"rendered":"<p>Yikes&#8230;<\/p>\n<p>Got an email from someone who says they like my emails so much they&#8217;ve started copying them out by hand to get that &#8220;neurological imprinting&#8221; Gary Halbert talked about.<\/p>\n<p>Don&#8217;t. do. it.<\/p>\n<p>Just&#8230; don&#8217;t.<\/p>\n<p>Seriously.<\/p>\n<p>Copying my emails by hand would be an exercise in stoopidity on the scale of voting away your right to bear arms because some fascist sob sister politician cries on TV.<\/p>\n<p>This ain&#8217;t false modesty neither.<\/p>\n<p>(By now, realize I have no modesty).<\/p>\n<p>No, it&#8217;s just cold hard pragmatism:<\/p>\n<p>Emails are not about the &#8220;writing.&#8221;<\/p>\n<p>They are about your personality. Copying my emails will simply make you the &#8220;mini-me&#8221; to my Doctor Evil.<\/p>\n<p>Do you REALLY want that?<\/p>\n<p>To be a wannabe?<\/p>\n<p>To prove yourself a loser?<\/p>\n<p>It&#8217;s the same as when some newbie in talk radio host imitates Rush or Michael Savage, etc &#8212; they sound like warmed versions of someone else&#8217;s leftovers.<\/p>\n<p>And so will you if you copy my style of writing.<\/p>\n<p>So write in YOUR own voice.<\/p>\n<p>Using ideas from YOUR own brain.<\/p>\n<p>And, in YOUR own style.<\/p>\n<p><strong>Which brings me to my next point:<\/strong><\/p>\n<p>Methinks (and I&#8217;m right about this) a LOT of people struggling with email would have better results if they simply stopped treating emails like static sales letters.<\/p>\n<p>For sales letters, yes, hand copy them world class ads.<\/p>\n<p>Do it every day.<\/p>\n<p>Several times per day.<\/p>\n<p>And, even at night.<\/p>\n<p>But emails?<\/p>\n<p>No.<\/p>\n<p>Instead, learn a system of writing emails.<\/p>\n<p>Definitely study the good ones.<\/p>\n<p>But find your own narrative flow.<\/p>\n<p>Your own voice.<\/p>\n<p>Your own particularities.<\/p>\n<p>Don&#8217;t try to hijack someone else&#8217;s.<\/p>\n<p>Bottom line?<\/p>\n<p>My Email Players methodology ain&#8217;t a &#8220;magic pill.&#8221;<\/p>\n<p>But it does work fast.<\/p>\n<p>It does shortcut the sales process.<\/p>\n<p>And, it does pay for itself if you have an attractive offer and a list of receptive leads (without those two things you&#8217;re dead in the water no matter what you do.)<\/p>\n<p>Ready to nut up?<\/p>\n<p>Start writing your own persuasive emails?<\/p>\n<p>And, not cling to your swipe file like a banky?<\/p>\n<p>Then go here next:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yikes&#8230; Got an email from someone who says they like my emails so much they&#8217;ve started copying them out by hand to get that &#8220;neurological imprinting&#8221; Gary Halbert talked about. Don&#8217;t. do. it. Just&#8230; don&#8217;t. Seriously. Copying my emails by hand would be an exercise in stoopidity on the scale of voting away your right [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6962","post","type-post","status-publish","format-standard","category-email-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Yikes... Got an email from someone who says they like my emails so much they&#039;ve started copying them out by hand to get that &quot;neurological imprinting&quot; Gary Halbert talked about. Don&#039;t. do. it. Just... don&#039;t. Seriously. Copying my emails by hand would be an exercise in stoopidity on the scale of voting away your right\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/the-stoopidity-of-swiping-email-copy\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Stoopidity Of Swiping Email Copy - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"Yikes... Got an email from someone who says they like my emails so much they&#039;ve started copying them out by hand to get that &quot;neurological imprinting&quot; Gary Halbert talked about. Don&#039;t. do. it. Just... don&#039;t. Seriously. 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