The year was 1999.<\/p>\n
I was working a crap job in Chicago as an assistant video editor at an upscale video production company (don’t let the title “assistant video editor” fool ya — it simply meant I was a “glorified waiter”…)<\/p>\n
Anyway, I hated that job.<\/p>\n
I hated the commute.<\/p>\n
And, I hated working in a big city.<\/p>\n
But, here’s the thing:<\/p>\n
Even though I’d rather have had my blood sucked out by leeches than work another day there… it was also one of the most profitable business edu-ma-cations I ever done received.<\/p>\n
How so?<\/p>\n
Because of my trusty walkman player.<\/p>\n
(Remember those? Before iPods and MP3 players?)<\/p>\n
And each day on the train and on my way to work I’d listen to some tapes by Robert Kiyosaki — author of the bestselling book, “Rich Dad, Poor Dad”. Specifically, I listened (over and over) to a tape where he talked about the importance of building pipelines instead of carrying buckets in business building.<\/p>\n
Here’s how he ‘splained it:<\/p>\n
Imagine you’re on an island village.<\/p>\n
And, you’re hired to bring water from the river.<\/p>\n
Most people would go to the lake, fill as many buckets as they can carry each day, and bring them back. Not so the wise man. Instead of heroically carrying buckets (breaking his back and wearing himself out) back and forth all day… he builds a pipeline to bring the water to the village — completely freeing up his time, energy and resources so he can play, build more income streams, whatever he wants.<\/p>\n
Yes, pipelines take longer to work than toting buckets.<\/p>\n
They also take thinking.<\/p>\n
And strategy.<\/p>\n
And patience.<\/p>\n
Plus, you may not see immediate gratification.<\/p>\n
But over time, you build a business that takes a life of its own — and keeps working hard for you even if you take off on vacation or to play golf or whatever it is you do.<\/p>\n
It’s a brilliant concept.<\/p>\n
One well worth thinking about.<\/p>\n
And guess what?<\/p>\n
In the April “Email Players” newsletter I’m showing how I apply this concept to my online business.<\/p>\n
And, how you can, too.<\/p>\n
(Using email, mostly.)<\/p>\n
If you want in before it mails, go to:<\/p>\n