Much to some peoples’ annoyance… <\/p>\n
I don’t do affiliates for “Email Players”.<\/p>\n
And this surprises people sometimes. For example, just last week Andre Chaperon (of Autoresponder Madness) asked if I had an affiliate program and seemed kinda shocked when I said no.<\/p>\n
It’s a good question, too.<\/p>\n
I mean, why NOT have affiliates for it? <\/p>\n
Here are a few reasons:<\/p>\n
1. Physical product<\/strong><\/p>\n “Email Players” is a paper n’ ink newsletter.<\/p>\n I have a strict no-PDF policy.<\/p>\n And, I’m gonna keep it that way.<\/p>\n Plus, after dabbling with affiliates selling other physical products, I realized what a headache it is compared to selling digital products.<\/p>\n (Where it makes more sense to have affiliates).<\/p>\n 2. FTC<\/strong><\/p>\n Due to various FTC rules (the way I understand them, at least), I would have to monitor what my affiliates say when selling my product.<\/p>\n Otherwise, I could be held liable for false claims.<\/p>\n Not very appealing…<\/p>\n 3. Crappy money manager<\/strong><\/p>\n I suck at managing money owed to others.<\/p>\n It throws off my accounting mojo, and makes my brain itch just thinking about it. Not to mention the freaky trend of anti-capitalism state sales tax laws emerging (i.e. “Amazon Tax”) that could soon make it extremely burdensome for any publishers using affiliates.<\/p>\n 4. I preach to the choir, not the uninitiated<\/strong><\/p>\n This is the most important reason:<\/p>\n The “Email Players” sales letter is written to people who are “pre-sold” on me, and are on my list already. I do this deliberately. And (for many reasons), I’m not interested in selling it to cold (or even lukewarm) prospects.<\/p>\n This makes it unsuitable for most affiliates.<\/p>\n So those are a few reasons.<\/p>\n I may license it (to qualified people) some day.<\/p>\n But it’ll probably never have an affiliate program.<\/p>\n Now don’t get me wrong.<\/p>\n There are pros and cons to having affiliates, and I would not tell anyone they should or should not use them. (Contrary to popular opinion, there are many high income earning online marketers who do NOT use affiliates.)<\/p>\n For some it makes perfect sense.<\/p>\n For others not so much.<\/p>\n Anyway, so there ya go.<\/p>\n Why I don’t do affiliates.<\/p>\n You can read more about “Email Players” here:<\/p>\n