Let me tell you a story.<\/p>\n
The names have been removed to protect the guilty, as this is a cautionary tale, not gossip.<\/p>\n
Anyway, check this out:<\/p>\n
Once upon a time, I learned of a product I really wanted to buy.<\/p>\n
It was (presumably) high ticket.<\/p>\n
And, I was ready to go — credit card in my hot little hand.<\/p>\n
So I go to the website selling this product.<\/p>\n
Opt in.<\/p>\n
And anxiously await a link to buy from.<\/p>\n
The first email comes 24 hours later.<\/p>\n
I eagerly open it.<\/p>\n
And, I’m ready to buy.<\/p>\n
Except…<\/p>\n
There’s no link to buy.<\/p>\n
No mention of the product.<\/p>\n
Instead, just a link to a video.<\/p>\n
Same thing the next day.<\/p>\n
And the next…<\/p>\n
And now, I’m on like video #5 and still no way to buy or mention of the product. Just a “stay tuned for tomorrow’s video…”<\/p>\n
This is loco.<\/p>\n
This is not selling.<\/p>\n
And frankly, is likely costing<\/em> him sales.<\/strong><\/p>\n How do I know?<\/p>\n Because I’ve already started forgetting about the product I wanted to buy and am deleting his dorky little video emails on sight. Probably, I won’t end up buying at all as the initial excitement has now long passed.<\/p>\n True, I could be the odd man out here.<\/p>\n And, there probably are times to do this sort of thing.<\/p>\n But, think about this:<\/p>\n I’ve been at this email game a while.<\/p>\n And I’ve noticed birds of a feather really DO flock together.<\/p>\n In other words…<\/p>\n If there’s one person not buying due to this guy’s fear of putting a link to his product in the emails for those of us ready to buy (even if passively — something is better than nothing) there are likely many more.<\/p>\n I know, I know.<\/p>\n It’s the goo-roo way to play these inane games.<\/p>\n To tap dance around selling.<\/p>\n Hey, do what ye will.<\/p>\n But it’s like I’ve said many times befo’:<\/p>\n If you have a product people want and can improve their lives… you have a moral and ethical obligation to at least let them know it exists.<\/p>\n Ideally every day.<\/p>\n And, in a way people LIKE buying from.<\/p>\n That’s where “Email Players” comes in.<\/p>\n I teach how to sell in a way people enjoy buying from.<\/p>\n No, it won’t make you rich overnight.<\/p>\n But if you got the right attitude, it makes selling much easier.<\/p>\n Subscription info at:<\/p>\n