So I heard another Internet “death of” prediction.<\/p>\n
What happened was, my droog Jon McCulloch was listening to a CD from a (very well known) Internet marketing guy. Someone probably 95% of online marketers would recognize. And, yes, a guy whose name I won’t tell you (dontcha hate when I do that, ya little gossiper?)<\/p>\n
The “who” doesn’t matter anyway.<\/p>\n
It’s the “what” he said I want to skewer.<\/p>\n
And that is:<\/p>\n
“Email marketing is dead”<\/p>\n
Riiiiight.<\/p>\n
I guess I didn’t get that memo.<\/p>\n
As my sales (and those of many of my “Email Players” subscribers) are higher than ever using good old “retro” email.<\/p>\n
Anyway, people are always pronouncing email dead.<\/p>\n
Usually they blame social media.<\/p>\n
And spam.<\/p>\n
And lower open rates.<\/p>\n
Yada, yada yada…<\/p>\n
In a way they’re right, though.<\/p>\n
Email IS dead for most people.<\/strong><\/p>\n Like people who give away lots of “content.”<\/p>\n Who write emails as if they’re static sales letters.<\/p>\n (Which is a big mistake, BTW).<\/p>\n And, who simply don’t know how to sell.<\/p>\n For them?<\/p>\n Yes.<\/p>\n Email is dead as a hammer.<\/p>\n For the few of us who know how to use it?<\/p>\n It’s alive and kicking.<\/p>\n Who knows?<\/p>\n Maybe one day we’ll see the death of goo-roo predictions.<\/p>\n Until then, realize this:<\/p>\n Whenever someone (especially a goo-roo selling an alternative to whatever death he’s pronouncing) says a media, format or platform is “dead” (i.e. long form sales letters, email, plain text, etc), you can be sure it’s alive and breathing.<\/p>\n Although I gotta admit:<\/p>\n I kinda dig my competition believing email is dead.<\/p>\n It’s less competition for me.<\/p>\n And, less competition for my “Email Players” subscribers.<\/p>\n (Not that we have “competition”…)<\/p>\n So keep predicting, ye goo-roos.<\/p>\n And we’ll keep profiting.<\/p>\n Subscribe to “Email Players” here:<\/p>\n