Tonight I’m being interviewed by David Garfinkel and Brian McLeod for their “Fast Effective Copy” live monthly training.<\/p>\n
And, one thing we’re gonna talk about is… email.<\/p>\n
(Shocked?)<\/p>\n
As well as bullets.<\/p>\n
And subject lines.<\/p>\n
And a simple (but profound) mindset “shift” that separates the truly great copywriters from the lesser wannabes (something I learned directly in conversation from two of the world’s top “A list” direct mail copywriters about 6 years ago… that’s made my ads 10x’s more successful than they would be otherwise).<\/p>\n
We’re also gonna rap about another important email tip:<\/p>\n
Enjoying yourself.<\/p>\n
Have some FUN, boss.<\/strong><\/p>\n Believe it or not, I have an opinion on this.<\/p>\n And, (as usual) I’m right:<\/p>\n If you’re not having fun writing an email you should toss it out and write something that IS fun.<\/p>\n Why?<\/p>\n Because if you’re bored then your readers will be bored.<\/p>\n And if your readers are bored they’ll bail.<\/p>\n And if they bail, you lose the sale.<\/p>\n It’s kinda like picking up chicks.<\/p>\n Another thing I’m an expert at (heh).<\/p>\n Chicks like a challenge.<\/p>\n They like unpredictability and fun.<\/p>\n And, they like an exciting adventure.<\/p>\n Well guess what?<\/p>\n So does your email list, babycakes.<\/p>\n Most people are terrified of saying something confrontational or outside-the-box or (gasp!) controversial in their emails for fear of people unsubscribing.<\/p>\n But controversy doesn’t cause lots of unsubscribes.<\/p>\n Being BORING does.<\/p>\n In marketing boring equals death.<\/p>\n You can’t bore people!<\/strong><\/p>\n Nobody in the history of the world has been bored into buying from an email or sales letter.<\/p>\n Sigh.<\/p>\n Is any of this getting through?<\/p>\n Or are you gonna keep SPURNING me?<\/p>\n Anyway, about that interview…<\/p>\n It’s tonight at 8:00 EST.<\/p>\n And, you can register free here:<\/p>\n