{"id":7193,"date":"2013-05-16T06:00:44","date_gmt":"2013-05-16T13:00:44","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=7193"},"modified":"2013-05-16T06:00:44","modified_gmt":"2013-05-16T13:00:44","slug":"why-swiping-emails-is-the-mark-of-a-loser","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-swiping-emails-is-the-mark-of-a-loser\/","title":{"rendered":"Why Swiping Emails Is The Mark Of A Loser"},"content":{"rendered":"

Got a new policy for new website subscribers.<\/p>\n

And that is, whenever someone with an email address containing the word “swipe”, or “swipes” or anything related to that subscribes… I delete ’em on sight.<\/p>\n

Why?<\/p>\n

Because they’re most likely clueless.<\/p>\n

Probably subscribing for the wrong reasons.<\/p>\n

And, are obviously there to “swipe” the words in my emails, instead of learn from them.<\/p>\n

Look, I get it.<\/p>\n

I used to be a big fan of swiping, too.<\/p>\n

But when I started doing copywriting assignments in the really competitive markets, I discovered I could only keep relying on swipe files for as long as I could afford to lose.<\/p>\n

Sorry, Chachi.<\/p>\n

But swipe files are overrated.<\/p>\n

And here are a few reasons why:<\/p>\n