{"id":7211,"date":"2013-05-21T06:00:29","date_gmt":"2013-05-21T13:00:29","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=7211"},"modified":"2013-05-21T06:00:29","modified_gmt":"2013-05-21T13:00:29","slug":"whiners-gonna-whine","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/whiners-gonna-whine\/","title":{"rendered":"Whiners Gonna Whine"},"content":{"rendered":"<p>Uh-oh.<\/p>\n<p>Someone doesn&#8217;t like my &#8220;swipe file&#8221; warning:<\/p>\n<blockquote><p><strong>&#8220;I have been a subscriber of yours for over a year&#8230;At your invitation. Do you not think it&#8217;s very rude, and I might add downright ignorant to warn me, not to steal any of your material. If you were to invite some of your friends to your home for an evening dinner&#8230;Would you meet them at the door with this exclamation? &#8216;If you steal anything from my house&#8211;You will be hearing from my lawyer!&#8217; And in the unlikely event, that you did utter this insult to your guest&#8230; Do you think they would still join you for dinner&#8230;.? I rest my case&#8230;&#8230;&#8221;<\/strong><\/p><\/blockquote>\n<p>Amusing.<\/p>\n<p>Let&#8217;s look at this rationally:<\/p>\n<p>First, that warning is automatically appended to the bottom of every email and says &#8220;If you are thinking about stealing or swiping&#8230; blah blah blah&#8221;<\/p>\n<p>Key word is &#8220;if&#8221;.<\/p>\n<p>If you&#8217;re NOT thinking it, then it doesn&#8217;t apply to you.<\/p>\n<p>Even an 8th grader knowz this.<\/p>\n<p>Do I really have to explain it to a grown up?<\/p>\n<p>Or, maybe he was thinking about stealing?<\/p>\n<p>Hmm&#8230;<\/p>\n<p>Secondly:<\/p>\n<p>He didn&#8217;t think his analogy through.<\/p>\n<p>Smart businesses protect their property.<\/p>\n<p>And, yes, warn thieves away.<\/p>\n<p>Example:<\/p>\n<p>My credit union &#8220;invited&#8221; me to be a member. Yet, when I go to the ATM, there&#8217;s a big fat camera watching me. There&#8217;s also a warning about what happens if you steal money there, etc. Do I whine to the credit union about it being insulting?<\/p>\n<p>Of course not.<\/p>\n<p><strong>They&#8217;re not inviting me to dinner.<\/strong><\/p>\n<p>They&#8217;re inviting me to do business.<\/p>\n<p>They have to protect their property.<\/p>\n<p>And, if you think your emails aren&#8217;t your intellectual property, then you probably don&#8217;t write emails that make sales (I have a monthly fix for that problem at <a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a>)<\/p>\n<p>Profitable emails are assets.<\/p>\n<p>They should be protected.<\/p>\n<p>Including criminally prosecuting anyone who steals them.<\/p>\n<p>Most smart marketers at least put a copyright notice on their emails. <\/p>\n<p>The only difference between mine and everyone else&#8217;s? <\/p>\n<p>I show the consequences.<\/p>\n<p>It&#8217;s supposed to offend the bad guys.<\/p>\n<p>That&#8217;s the point.<\/p>\n<p>Duh.<\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uh-oh. Someone doesn&#8217;t like my &#8220;swipe file&#8221; warning: &#8220;I have been a subscriber of yours for over a year&#8230;At your invitation. Do you not think it&#8217;s very rude, and I might add downright ignorant to warn me, not to steal any of your material. If you were to invite some of your friends to your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-7211","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/7211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=7211"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/7211\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=7211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=7211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=7211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}