Few months ago a reader asked:<\/p>\n
“I noticed that you still use sales letters instead of videos. Have you tried using videos but the sales letters are still more profitable?”<\/strong><\/p><\/blockquote>\n
I hate video.<\/p>\n
Think it’s way overrated.<\/p>\n
And, should be abolished.<\/p>\n
In fact, when I rule the world my FIRST edict will be to turn the Internet back to all plain text — no audios, no animation and no friggin’ videos.<\/p>\n
But, to answer your question:<\/p>\n
Yes, I have used it (not for BenSettle.com products).<\/p>\n
And my results have always been the same:<\/p>\n
No difference in sales.<\/p>\n
And the reason why is (1) I never tested it on purely “cold” traffic, in which case there probably would have been a big difference in response (not necessarily with video winning — text hands video a beat down way more often than the online video evangelists will ever admit) and (2) my emails did most of the selling.<\/p>\n
Yes, my little droogie, it’s true.<\/strong><\/p>\n
Emails made the tests irrelevant.<\/p>\n
That’s not to say sales letters aren’t important.<\/p>\n
Especially to cold traffic.<\/p>\n
So I still put my best effort into them.<\/p>\n
But, when you do email the right way, you could very well find your split tests to your lists yielding little or no real winners.<\/p>\n
At least, that was always my case.<\/p>\n
Your results may vary, of course.<\/p>\n
So, here’s my advice:<\/p>\n
Do whichever format you want.<\/p>\n
Then write an email each day designed to get people to go to your ad, when they will be far more receptive to your message.<\/p>\n
That’s where “Email Players” comes in.<\/p>\n
With my system you can write emails fast.<\/p>\n
In a fun and interesting way.<\/p>\n
And, bring in more sales.<\/p>\n
Subscription info at:<\/p>\n