My favorite talk radio guy is Michael Savage.<\/p>\n
Raw.<\/p>\n
Opinionated.<\/p>\n
Controversial.<\/p>\n
Brilliant at pitching his books.<\/p>\n
Doesn’t dance to anyone else’s tune.<\/p>\n
(A great example of how email writers should be.)<\/p>\n
Plus, he also does what he calls:<\/p>\n
“Encore presentations”<\/strong><\/p>\n This is where they simply replay some of his older shows. So, for example, instead of a fill-in host when he’s out, they’ll replay some of his older clips and rants.<\/p>\n Does the audience get mad?<\/p>\n Not at all.<\/p>\n We get as much (even more) enjoyment as the first time.<\/p>\n And guess what?<\/p>\n You can do the same with emails.<\/p>\n When I do “encore” emails 99.9% of people never even realize it. In fact, I usually get even MORE sales from “recycled” emails.<\/p>\n The only caveats are:<\/p>\n 1. The emails must be good (not lame)<\/p>\n 2. You will have to have written lots of emails<\/p>\n (I rarely reuse anything less than 9-12 months old)<\/p>\n Anyway, this is just one of the profitable email techniques I’ve borrowed from the talk radio business. And in the next “Email Players” issue I talk about some more reasons why the talk radio email format blows all other ways out of the water.<\/p>\n It also reveals:<\/p>\n\n
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