Let me tell you a story:<\/p>\n
Back in the 1950’s the great ad man David Ogilvy who (for all I know) may have never even sent an email in his entire life… discovered a crazy effective way to help build your email list, make you stand out in overcrowded markets and, yes, increase your sales.<\/p>\n
Plus, he did it without the Internet.<\/p>\n
Without Google.<\/p>\n
And, without “technology.”<\/p>\n
What happened was, Mr. Ogilvy was hired to create advertising for Hathaway shirts. Originally, he did the standard (but brilliant) thing of putting a Hathaway shirt on on a worldly-looking dude in a rugged background. The same psychology that worked for Marlboro and, today, the Dos Equis Man.<\/p>\n
He wanted to create a sense of ruggedness.<\/p>\n
A feeling of “badassery.”<\/p>\n
Nothing really “new” about it at the time.<\/p>\n
But, what Ogilvy did to spice things up was put a cheap eyepatch on the model — instantly giving him a more swashbuckling, daring and adventurous look.<\/p>\n
Not just a rugged sophisticated man.<\/p>\n
But an eccentric man.<\/p>\n
A man who smacked of excitement and, yes… danger.<\/p>\n
(“Why DOES he wear that eye patch…?”)<\/p>\n
Those ads ended up running in all the major publications of the day and exploded Hathaway shirt sales.<\/p>\n
OK, so why am I telling you this story?<\/p>\n
And, how does it help your EMAIL list building?<\/p>\n
Well, there’s a secret way one of my friends and I have spent months perfecting to use Ogilvy’s idea to get lots of new email opt-ins. Way more than you are getting now. And, with your existing traffic.<\/p>\n
And guess what?<\/p>\n
I spill the beans in the July “Email Players” issue.<\/p>\n
But, time is short.<\/p>\n
She goes to the printer in 2 weeks.<\/p>\n
Subscribe here before it’s too late:<\/p>\n