{"id":7312,"date":"2013-06-28T06:00:41","date_gmt":"2013-06-28T13:00:41","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=7312"},"modified":"2013-06-28T06:00:41","modified_gmt":"2013-06-28T13:00:41","slug":"how-to-do-discount-sales-without-angering-people-who-paid-full-price","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-to-do-discount-sales-without-angering-people-who-paid-full-price\/","title":{"rendered":"How To Do Discount Sales Without Angering People Who Paid Full Price"},"content":{"rendered":"<p>Back in the February 2013 &#8220;Email Players&#8221; issue (back issues for sale to current subscribers only) I showed how to do special sales to get fast (and potentially very big) cash flow payouts.<\/p>\n<p>Since then, I&#8217;ve gotten this question multiple times:<\/p>\n<blockquote><p><strong>&#8220;If you haven&#8217;t segmented buyers of that product off so you can exclude them, how do you do these sales so you don&#8217;t make them angry since they paid full price?&#8221;<\/strong><\/p><\/blockquote>\n<p>A good question.<\/p>\n<p>One I used to struggle with, too.<\/p>\n<p>Then one day I realized:<\/p>\n<p>You don&#8217;t really have to &#8220;do&#8221; anything.<\/p>\n<p>People buy when they WANT to buy.<\/p>\n<p>Example:<\/p>\n<p>Each year on &#8220;black Friday&#8221; (day after Thanksgiving in the United States) everyone knows the big screen TV&#8217;s are going to go on sale at Walmart or whatever. Yet, people still buy those TV&#8217;s a month, a week maybe even a day earlier (maybe not a day&#8230; but&#8230;) because they WANT that TV now and don&#8217;t want to wait. They don&#8217;t later storm into the store yelling at the manager on duty, they don&#8217;t even care.<\/p>\n<p>(Chances are they&#8217;re too busy watching TV&#8230;)<\/p>\n<p>What??<\/p>\n<p>That still makes you nervous you&#8217;ll get yelled at?<\/p>\n<p>Okay then, if you&#8217;re STILL worried about it you can do what I often do just in case that not only appeases but makes full price buyers happy.<\/p>\n<p>It&#8217;s explained in the July &#8220;Email Players&#8221; issue.<\/p>\n<p>Specifically, on page 11.<\/p>\n<p>The deadline to get it is monday.<\/p>\n<p>Subscribe here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in the February 2013 &#8220;Email Players&#8221; issue (back issues for sale to current subscribers only) I showed how to do special sales to get fast (and potentially very big) cash flow payouts. Since then, I&#8217;ve gotten this question multiple times: &#8220;If you haven&#8217;t segmented buyers of that product off so you can exclude them, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9,14],"tags":[],"class_list":{"0":"post-7312","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing","7":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/7312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=7312"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/7312\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=7312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=7312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=7312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}