Today’s my birthday.<\/p>\n
And so I’m gonna write about one of my favorite topics:<\/p>\n
Why social media sucks for selling.<\/p>\n
Case in point —<\/p>\n
A new report from marketing data outfit Custora found that over the past four years, online retailers have quadrupled the rate of customers acquired through e-mail to nearly 7 percent. Facebook over that same period barely registers as a way to make a sale, and the tiny percentage of people who do connect and buy over Facebook has stayed flat. Twitter, meanwhile, doesn’t register at all.<\/strong><\/p><\/blockquote>\n
So readethed a CNN news story a while back.<\/p>\n
No duh, eh?<\/p>\n
It’s hardly “news.”<\/p>\n
I’ve said this for years.<\/p>\n
And the lamestream catching on to the obvious is only gonna help you if you know what you’re doing with email — since now email is gonna be the tool of choice for a ho’ bunch of folks who are going to switch their brand of kool-aid from social media to email.<\/p>\n
And, they’re almost ALL gonna be doing email wrong.<\/p>\n
Bad news for them.<\/p>\n
Good news for me and my “Email Players” subscribers<\/span>.<\/strong><\/p>\n
And that’s why:<\/p>\n
Now. Is. The. Time.<\/p>\n
Time to stop wasting all day on Flakebook.<\/p>\n
Time to start writing daily emails.<\/p>\n
And, time to continue to invest in hardcore email training.<\/p>\n
I’ve long suspected email competition would explode when the social media sacred cow was tipped. And that’s why I’ve aggressively sharpened my email skills for the past 7 years (selling both mine and various client’s products — in some extremely overheated markets) while my competitors have whined about email being outdated or whatever.<\/p>\n
I share my knowledge in “Email Players”.<\/p>\n
It’s a monthly print newsletter.<\/p>\n
And, yes, it’s expensive.<\/p>\n
It’s not for price shoppers.<\/p>\n
It’s for value shoppers.<\/p>\n
More info at:<\/p>\n