Let me tell you about a “for real” copywriter.<\/p>\n
His name is Richard Armstrong.<\/p>\n
(Whazzup Richard?)<\/p>\n
Richard has spent the last 40+ years slugging it out in the hyper competitive direct mail world and is quite a cool cat, too. Anyway, he once wrote a control I remember getting in the mail (but didn’t realize he’d written it) that had me mesmerized. I had to read that sucker front to back. Later, I saw that same control shown (in the “pick the winner” contest) by Gary Bencivenga in his big going away seminar.<\/p>\n
And the interesting thing is, the headline had no benefit.<\/p>\n
(The advertising critics wept…)<\/p>\n
No screaming exclamation marks.<\/p>\n
And, not even a whiff of hype.<\/p>\n
OK, so here’s why I bring this up:<\/p>\n
Richard did something in that magalogue I’ve been using to seriously crank up my email sales in certain niches for the past few years.<\/p>\n
Something very simple.<\/p>\n
Something people LOVE to read in email copy<\/span>.<\/strong><\/p>\n Something, people enjoy buying from, too.<\/p>\n Yet, hardly anyone ever does it.<\/p>\n And guess what?<\/p>\n I write about Richard Armstrong’s secret (with email examples so you can see it applied) in the August “Email Players” issue.<\/p>\n This bad-boy goes to print in 1 week.<\/p>\n So time’s getting short.<\/p>\n Subscribe here in time while you can:<\/p>\n