{"id":7471,"date":"2013-08-13T06:00:44","date_gmt":"2013-08-13T13:00:44","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=7471"},"modified":"2013-08-13T06:00:44","modified_gmt":"2013-08-13T13:00:44","slug":"write-drunk-edit-sober","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/write-drunk-edit-sober\/","title":{"rendered":"Write Drunk, Edit Sober"},"content":{"rendered":"<p>So last week I started writing my first novel.<\/p>\n<p>What&#8217;s it about?<\/p>\n<p>Zombies, of course.<\/p>\n<p>(Everyone else has a zombie story, why not me?)<\/p>\n<p>Anyway, so far it&#8217;s been a lot of fun.<\/p>\n<p>And, yes, it helps that I&#8217;m completely comfortable with writing for long periods of time due to years of banging out thousands of pages of writing &#8212; including multiple daily emails, sales copy (for both myself and clients back when I did client work), books and info product content, articles, a monthly print newsletter, and the list goes on.<\/p>\n<p>The inner game of email marketing has been invaluable, too.<\/p>\n<p>Like, for example:<\/p>\n<ul>\n<li>Writing to entertain myself first<\/li>\n<\/ul>\n<ul>\n<li>Not getting bogged down writing bloated descriptions (which I find boring) or trying to impress anyone with words 99% of the US population can&#8217;t even pronounce anyway<\/li>\n<\/ul>\n<ul>\n<li>Using a treadmill desk to boost my creativity, and gives me more energy to write for longer without fatigue or brain fog<\/li>\n<\/ul>\n<ul>\n<li>Writing drunk, and editing sober<\/li>\n<\/ul>\n<p>I best &#8216;splain this last part&#8230;<\/p>\n<p>I&#8217;m not talking *literally* drunk here.<\/p>\n<p>(Although I do drink 2-3 glasses of fine wine while writing this book &#8212; being Irish and a writer, I&#8217;m finally starting to see what all the fuss is about&#8230;)<\/p>\n<p>I&#8217;m talking ZERO inhibitions when writing.<\/p>\n<p>Get as obnoxious as you want.<\/p>\n<p>As crude as you want.<\/p>\n<p>And, yes, as <em>disturbing<\/em> as you want.<\/p>\n<p>For example, I just wrote a scene where a cop turned into a zombie and ate his two 9 year old twin daughters &#8212; which was totally unplanned and extremely disturbing to write.<\/p>\n<p>(Have another glass of wine, Ben&#8230;)<\/p>\n<p>But, that&#8217;s how it goes.<\/p>\n<p>You hold no thought back.<\/p>\n<p>Care not what your mush cookie facebook friends will think, or what your mom will think, or even what your preacher will think.<\/p>\n<p>They don&#8217;t exist when you&#8217;re writing.<\/p>\n<p>Only YOU exist.<\/p>\n<p>In your own world.<\/p>\n<p>And you do everything at your pleasure.<\/p>\n<p>And when it&#8217;s time to edit?<\/p>\n<p>Then you sober up.<\/p>\n<p>Make sure it&#8217;s what you want the public to see. <\/p>\n<p>And make it appropriate for your market.<\/p>\n<p>Yes, this goes for writing emails, too.<\/p>\n<p>Frankly, it&#8217;s even more important.<\/p>\n<p>(If you want maximum sales, at least.)<\/p>\n<p>To learn my system, go to:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So last week I started writing my first novel. What&#8217;s it about? Zombies, of course. (Everyone else has a zombie story, why not me?) Anyway, so far it&#8217;s been a lot of fun. And, yes, it helps that I&#8217;m completely comfortable with writing for long periods of time due to years of banging out thousands [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-7471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/7471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=7471"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/7471\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=7471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=7471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=7471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}