Contrary to what the mush cookie marketers think:<\/p>\n
Email opt outs are not bad.<\/p>\n
They’re good.<\/p>\n
Sometimes very<\/em> good.<\/p>\n And there are practical, financial and profitable reasons for this I’ve covered (just go to my blog and type in “unsubscribes” in the search box) — making each unsubscribe you get an event to be celebrated, not weeped over.<\/p>\n There’s also a mental side to this.<\/p>\n For example:<\/p>\n Are you worried you lost a subscriber?<\/p>\n Then you need to adjust that sad sack attitude of yours and start realizing the value you bring to your market.<\/p>\n Here’s my attitude:<\/p>\n When someone opts out, I didn’t lose a subscriber.<\/p>\n A subscriber lost me.<\/p>\n I’ve lost nothing.<\/p>\n They, on the other hand, have lost an ongoing free education on email marketing, copywriting, sales, persuasion, etc.<\/p>\n What have I lost if someone leaves?<\/p>\n Nothing.<\/p>\n Frankly I often remove people without them knowing.<\/p>\n My list is constantly on “probation.<\/strong><\/span>“<\/strong><\/p>\n You step out of line, you make one false move, or start getting pissy with me, you’re outta here.<\/p>\n And don’t think you’re the first.<\/p>\n Ever see “Fast Times At Ridgemont High”?<\/p>\n It describes “the attitude”:<\/p>\n The attitude dictates that you don’t care whether she comes, stays, lays, or prays. I mean whatever happens, your toes are still tappin’. Now when you got that, then you have the attitude.<\/strong><\/p><\/blockquote>\n That’s the way to look at your list.<\/p>\n Yes, you really want to help the people on it.<\/p>\n Yes, you want to grow it.<\/p>\n And, yes, you want to sell to it.<\/p>\n But whether it grows, stays, lays or pays your feet are tappin’<\/span>.<\/p>\n That’s the attitude to have.<\/p>\n And you know what?<\/p>\n It comes naturally from using my system.<\/p>\n When you email daily.<\/p>\n And, when you see the results.<\/p>\n More info here:<\/p>\n