(Yawn…)<\/p>\n
Turns out I was right again.<\/p>\n
No big shock, though.<\/p>\n
As I’ve said before, I’m wrong so infrequently that, statistically, it’s like it never happens at all…<\/p>\n
“Email Players” subscriber Ian Stanley writes:<\/p>\n
(In an email with the subject: “You were right as usual” heh)<\/p>\n
“First off, you were right. Last time we talked I told you we were sending people to blog posts. It’s been doing pretty well but today is our first test with a straight to offer email and it looks like it’s going to win.”<\/strong><\/p><\/blockquote>\n
He also asks about my “Email Players Crib Sheet”:<\/p>\n
(A $37 one-time offer to new “Email Players” subscribers)<\/p>\n
“I was wondering if you have ever sold that up front on your list? I know you use it as an upsell but I think quite a lot of fence sitters would jump at that offer based on the price and the non-commitment to monthly payments. The value in that thing is INSANE. I didn’t realize I never read through it all because I jumped straight to the templates from day 1 but I’ve been going through it again it’s an awesome book and for anyone with a list it should at very least pay for itself after one 5 minute email.”<\/strong><\/p><\/blockquote>\n
This is a good question.<\/p>\n
I don’t sell it up front due to my business model.<\/p>\n
(Explained in the April 2013 “Email Players” back issue — for sale to current “Email Players” subscribers only.)<\/p>\n
I have a very specific order I sell in.<\/p>\n
A way 99% of IM’ers don’t understand.<\/p>\n
Makes it easy for people to buy.<\/p>\n
And, that flat out works.<\/p>\n
(It’s used by Amazon, Apple Computer, martial arts schools, movie franchises, airports and probably every restaurant you’ve ever been to — the guy I first learned it from is, IMHBAO, the most underrated marketing genius on the Internet.)<\/p>\n
So that’s why I don’t sell it upfront.<\/p>\n
Anyway, the November “Email Players” goes to print next week.<\/p>\n
Subscribe here while you can:<\/p>\n