I’ve heard people do this sort of thing.<\/p>\n
Never actually believed it, though.<\/p>\n
I mean, it’s just such a blatant insult of someone (anyone’s) intelligence, it boggles the mind marketers are doing it.<\/p>\n
What do I speaketh of?<\/p>\n
Ending an email broadcast (at the bottom) with:<\/p>\n
“(Sent from iPhone)”<\/p>\n
You know, as if it was a personal email typed and sent from someone’s iPhone, and not a broadcast message. Believe it or not, someone forwarded me an email (a list email, with an auto-responder company unsubscribe link at the bottom, under the “sent from iPhone”) like this the other day.<\/p>\n
Hey, I’m all for making emails look personal:<\/p>\n
Plain text.<\/p>\n
(Or html that looks like plain text).<\/p>\n
“From” line you’re actual name.<\/p>\n
“From” email address that looks like a personal email.<\/p>\n
No brackets or other indicators in the subject line to indicate it’s a list message, to give you that split second where people think it *could* possibly be a personal email message, and will at least open it to see.<\/p>\n
I’m ALL for that.<\/p>\n
But this “sent from iPhone” nonsense?<\/p>\n
It’s nutzo.<\/p>\n
Yeah, some people might buy into it.<\/p>\n
But it’s phony.<\/p>\n
(iPhony?)<\/p>\n
And, totally unnecessary.<\/p>\n
Just forget the lame ninja tricks<\/span>.<\/strong><\/p>\n Focus on the fundamentals, instead. They are FAR more powerful and important than any tips & tricks you will learn. It’s like the story of the young punk who sought out the old martial arts master to learn “advanced” fighting. The master then threw a punch so fast the speed of his movement put a candle out! So the punk kid goes “Yes! That’s advanced! Teach me that!” To which the master replies, “first, learn how to punch.”<\/p>\n So it is with email.<\/p>\n Or copywriting.<\/p>\n Or anything, really.<\/p>\n Get your fundamentals rock solid, first.<\/p>\n Then, you can play with tricks.<\/p>\n One of the single most important fundamentals you can learn is how\u00a0to structure your emails so they (1) are easy to write (2) fast to\u00a0write and (3) have built-in persuasion power.<\/p>\n Very few people know how to do this.<\/p>\n And, even fewer teach it.<\/p>\n But, I’m showing how in the next “Email Players” issue.<\/p>\n She goes to print in 11 days.<\/p>\n She goes to print in one week.<\/p>\n Subscribe while you still have time here:<\/p>\n