{"id":7760,"date":"2014-10-28T06:30:50","date_gmt":"2014-10-28T13:30:50","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=7760"},"modified":"2014-10-28T06:30:50","modified_gmt":"2014-10-28T13:30:50","slug":"even-my-secrets-have-secrets","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/even-my-secrets-have-secrets\/","title":{"rendered":"Even My Secrets Have Secrets&#8230;"},"content":{"rendered":"<p>Know how you know you&#8217;re doing it right?<\/p>\n<p>When you get testimonials about products you sell, from people who don&#8217;t even own the product!<\/p>\n<p>Check this out:<\/p>\n<p>I used to sell a course called &#8220;Street Smart Email&#8221;.<\/p>\n<p>It sold for $795.00.<\/p>\n<p>And, it sold quite successfully.<\/p>\n<p>But, the problem was, I was constantly having to update it with all the cool new email secrets (I have so many email secrets, even my secrets have secrets&#8230;) I am constantly discovering on a daily basis. For example, I have over 700+ text files in a folder on my computer &#8212; each containing a single tip, idea, test, tactic, trick, etc for increasing sales with email. And I&#8217;m constantly adding to it, sometimes 2-3 times per DAY! Thus I will never run out of material for &#8220;Email Players&#8221; content&#8230;<\/p>\n<p>Anyway, my solution?<\/p>\n<p>Stop all the silly mundane updates.<\/p>\n<p>And, instead, create the &#8220;Email Players&#8221; newsletter.<\/p>\n<p>And, with your subscription, you get a &#8220;paraphrased&#8221; version of Street Smart Email (i.e. all the evergreen &#8220;must know&#8221; info, with everything else stripped out &#8212; including the stuff that is now redundant and can actually hurt your sales, as things have changed since then) in my &#8220;Email Players Playbook&#8221;.<\/p>\n<p>Which brings me to the testimonial.<\/p>\n<p>It&#8217;s from Andy Moose who doesn&#8217;t subscribe to &#8220;Email Players&#8221;.<\/p>\n<p>(Yet&#8230;)<\/p>\n<p>But, possesses the old Street Smart Email system.<\/p>\n<p>And, here&#8217;s what he said:<\/p>\n<blockquote><p><strong>I&#8217;m not an email players&#8217; subscriber. yet.<\/strong><\/p>\n<p><strong>But I&#8217;ve been through Ben&#8217;s Street Smart Email course, and I&#8217;ve used what I learned in at least 5 different industries (personal and for clients).<\/strong><\/p>\n<p><strong>From church camp signups, to cigars and coffee, to sticky lint rollers and more.<\/strong><\/p>\n<p><strong>Hell, I even use it in personal correspondence. And why not? Since any conversation you have with someone has a desired result or action in mind.<\/strong><\/p>\n<p><strong>What Martin said, I agree, some days it feels like it took longer to load up the email in the broadcast service than it did to write it out.<\/strong><\/p>\n<p><strong>And I&#8217;ve seen a carryover into other skills as well. My (front of the crowd) speaking skills have improved massively in these past years of honing my email craft.<\/strong><\/p>\n<p><strong>Case in point, at the church camp, I&#8217;ve given at least 5 campfire messages these past two summers and every one of those was first an email I wrote up. Based the talk on an email and adlibbed as needed &#8211; worked like a charm every time.<\/strong><\/p>\n<p><strong>Tricks? Learn from the best, the ones who are Doing it. And then, go Do It yourself. That&#8217;s the only way it&#8217;ll work for you. Ya gotta go do it.<\/strong><\/p><\/blockquote>\n<p>There&#8217;s the proof for ye Doubting Thomases.<\/p>\n<p>Proof my system works. That it works for MULTIPLE products, services &amp; niches. And, that it works for succeeding even outside of email!<\/p>\n<p>(Like public speaking, etc.)<\/p>\n<p>Like I said before:<\/p>\n<p>I don&#8217;t teach how to &#8220;write.&#8221;<\/p>\n<p>I teach how to communicate.<\/p>\n<p>This is why it doesn&#8217;t matter if you flunked English 101.<\/p>\n<p>Or hate writing.<\/p>\n<p>Or think you&#8217;re not &#8220;creative.&#8221;<\/p>\n<p><strong><span style=\"text-decoration: underline;\">My system works whether you &#8220;believe&#8221; you can do it or not<\/span>.<\/strong><\/p>\n<p>But, you have to put in the effort.<\/p>\n<p>You also have to invest in the (admittedly high) monthly price, and let each month&#8217;s knowledge and experience compound on itself over time. (Buying one issue will do you little good, this is one reason why I don&#8217;t let people back in who quit after just 30 days of subscribing &#8212; it&#8217;s like taking a health supplement for 30 days and then thinking it&#8217;s going to cure you of whatever problem it&#8217;s supposed to fix &#8212; it&#8217;s both a dumb and shortsighted attitude to have in business, not the kind of people I want as subscribers, so I throw them back and let the lesser marketers &amp; goo-roos catch them.)<\/p>\n<p>And, you have to implement.<\/p>\n<p>Otherwise, you&#8217;re right.<\/p>\n<p>You can&#8217;t do it&#8230;<\/p>\n<p>For everyone else?<\/p>\n<p>Here&#8217;s where to subscribe:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Know how you know you&#8217;re doing it right? When you get testimonials about products you sell, from people who don&#8217;t even own the product! Check this out: I used to sell a course called &#8220;Street Smart Email&#8221;. It sold for $795.00. And, it sold quite successfully. But, the problem was, I was constantly having to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-7760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/7760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=7760"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/7760\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=7760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=7760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=7760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}