Recently I got an earful from an angry customer.<\/p>\n
No, not one of my customers.<\/p>\n
Some goo-roo’s customer.<\/p>\n
And she was saying how she bought a product that was supposed to help with SEO (something like that) but was outdated info, didn’t have a prayer of working and she wanted her money back which she assumed she would get.<\/p>\n
But alas, it wasn’t so.<\/p>\n
For one, she had to jump through a lot of hoops.<\/p>\n
Then, ended up talking to half a dozen people who kept shunting her to another person and then another…<\/p>\n
And after all that, she still hasn’t gotten her money back.<\/p>\n
But, here’s the thing:<\/p>\n
She KNEW she shouldn’t have bought in the first place<\/span>.<\/strong><\/p>\n The seller had a bad reputation. The ad was full of hype and nonsense. And, she had even known someone else who had gotten burned by the exact same seller.<\/p>\n It’s loco.<\/p>\n (Yes, she’s reading this, but needs the tough love…)<\/p>\n Frankly, it’s like some guy in a ski mask hopping out of the back of a windowless van with a rag in his hand, asking her “does this rag smell like chloroform?” and her agreeing to smell it.<\/p>\n Anyway, the point?<\/p>\n It’s like comedian Dante Nero says:<\/p>\n “When you feel a tingle in your nuts chances are you’re going to get kicked in the balls “<\/strong><\/p><\/blockquote>\n True ‘dat.<\/p>\n And you know what?<\/p>\n This is especially<\/em> true buying online.<\/p>\n Now, let’s talk about something else:<\/p>\n The January “Email Players” issue goes to the printer Wednesday.<\/p>\n Here’s what’s inside:<\/p>\n\n
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