{"id":8029,"date":"2014-01-20T06:00:31","date_gmt":"2014-01-20T14:00:31","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=8029"},"modified":"2014-01-20T06:00:31","modified_gmt":"2014-01-20T14:00:31","slug":"behold-the-johnny-carson-school-of-email-writing","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/behold-the-johnny-carson-school-of-email-writing\/","title":{"rendered":"Behold The Johnny Carson School Of Email Writing"},"content":{"rendered":"

“It was real. Everything he said was real. Whether he was talking about divorces, or drinking or whatever it might be… it really happened to him. And I thought that was really cool.”<\/strong><\/p>\n

– Jay Leno<\/strong>
\n (Talking about the late Johnny Carson)<\/strong><\/p>\n<\/blockquote>\n

So recently a subscriber asked:<\/p>\n

why do you keep talking about your personal life and\u00a0relationshipswith girls so much lately. don’t get me wrong i think\u00a0it’s rad but i am cuirious. thankyou and have a great day! \ud83d\ude42 <\/em>
\n-Carla<\/em><\/p>\n

Well, that’s a good question.<\/p>\n

Two reasons:<\/p>\n

1. They all tie into the next “Email Players” issue<\/p>\n

I “theme” my emails each month around the coming “Email Players” issue — to build momentum and keep a sense of continuity to my writings.<\/p>\n

2. Writing about real stuff is the best way to do emails<\/p>\n

In fact, check this out —<\/p>\n

Recently I declared on Facebook:<\/p>\n

“Everything you need to know about being successful with email marketing is on the Johnny Carson documentary on Netflix…”<\/strong><\/p><\/blockquote>\n

And it’s 100% true.<\/p>\n

(Hat tip to Doberman Dan for telling me about it.)<\/p>\n

In fact, each time I watch it (I’ve seen it a half dozen times), I get some new insight, idea, or thought that makes my emails more persuasive, more fun to write and, yes, my golden pigeon, more profitable to my bottom line.<\/p>\n

Take the quote at the top of this email, for example.<\/p>\n

(From Jay Leno about the late Johnny Carson.)<\/p>\n

It sums up what I strive to do:<\/p>\n

Be real.<\/p>\n

You may not like<\/em> everything I say.<\/p>\n

You may not believe<\/em> everything I say.<\/p>\n

Hellz… you may not even agree<\/em> with everything I say (which is okay, it’s not against the law for you to be wrong, so it’s ALL good…)<\/p>\n

But one thing you get is:<\/p>\n

The real McBen.<\/p>\n

And like me, love me or leave me…<\/p>\n

What ya read is what ya get.<\/p>\n

(And if you like “real” then wait’ll you hear the first episode of my upcoming “Ben Settle Anti-preneur Show” — which should be ready for listening very soon.)<\/p>\n

So anyway, watch that documentary.<\/p>\n

Take notes.<\/p>\n

Then, apply to your emails.<\/p>\n

And when you’re ready to take your emails to the next level?<\/p>\n

Check out “Email Players”.<\/p>\n

Subscription info at:<\/p>\n

www.EmailPlayers.com<\/strong><\/a><\/p>\n

Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"

“It was real. Everything he said was real. Whether he was talking about divorces, or drinking or whatever it might be… it really happened to him. And I thought that was really cool.” – Jay Leno (Talking about the late Johnny Carson) So recently a subscriber asked: why do you keep talking about your personal […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-8029","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=8029"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8029\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=8029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=8029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=8029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}