{"id":8044,"date":"2014-01-23T06:00:58","date_gmt":"2014-01-23T14:00:58","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=8044"},"modified":"2014-01-23T06:00:58","modified_gmt":"2014-01-23T14:00:58","slug":"stroking-my-ego-for-fun-and-profit","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/stroking-my-ego-for-fun-and-profit\/","title":{"rendered":"Stroking My Ego For Fun And Profit"},"content":{"rendered":"<p>I&#8217;m in the mood for some ego stroking.<\/p>\n<p>You gotta do this once in a while when you&#8217;re in direct marketing if you do it right. By &#8220;right&#8221; I mean you are polarizing, take a stand and, yes, anger certain people who disagree and are maybe a bit mentally off.<\/p>\n<p>So let&#8217;s start with this one.<\/p>\n<p>It&#8217;s from &#8220;Email Players&#8221; subscriber Paul Mort:<\/p>\n<p>(A dude who &#8220;gets&#8221; what it means to be polarizing!)<\/p>\n<blockquote><p><strong>My man crush on you grows on a daily basis, bruddah.<\/strong><\/p>\n<p><strong>and my bank account does to, as a result.<\/strong><\/p>\n<p><strong>Boats and Hoes babycakes!<\/strong><\/p>\n<p><strong>Mort-dawwwg.<\/strong><\/p><\/blockquote>\n<p>Ahh, yes.<\/p>\n<p>Ain&#8217;t nuttin&#8217; like a good ego stroking, is there?<\/p>\n<p>This next one is from my pal, &#8220;Email Players&#8221; subscriber and one of my business partners Doc Carney (who I had a blast hanging out with last month in Carlsbad, California &#8212; along with a couple other bid&#8217;niz droogies Michael Senoff and Shane Hunter):<\/p>\n<blockquote><p><strong>Ben I gotta tell you.<\/strong><\/p>\n<p><strong>&#8212;&#8212;&#8212;-<\/strong><br \/>\n<strong> YOUR STUFF WORKS.<\/strong><br \/>\n<strong> &#8212;&#8212;&#8212;-<\/strong><\/p>\n<p><strong>I did his email and he got a 36% OPEN RATE.<\/strong><\/p>\n<p><strong>Big deal right?<\/strong><\/p>\n<p><strong>Well he only has about 600 people on his list, but 214 people opened it and it made him some major money. (I&#8217;d tell you how much but let&#8217;s just say he doesn&#8217;t want me to mention it was probably over $10,000 from an engine overhaul and swap, a transmission job, and some oil changes.<\/strong><\/p>\n<p><strong>A lot of work, but well worth it.<\/strong><\/p>\n<p><strong>I mean how many mechanics have a $10K week?<\/strong><\/p>\n<p><strong>Not that many.<\/strong><\/p><\/blockquote>\n<p>Not. too. shabby. Doc.<\/p>\n<p>Hey, I kinda like this.<\/p>\n<p>Let&#8217;s see if we can&#8217;t stroke my ego some more&#8230;<\/p>\n<blockquote><p><strong>ben, you&#8217;re an asshole. take me off your list.<\/strong><\/p>\n<p><strong>&#8211; Deb<\/strong><\/p><\/blockquote>\n<p>DOH!<\/p>\n<p>I knew all this ego stroking wouldn&#8217;t last forever &#8212; just too good to be true. But it&#8217;s all good, you gotta look at your hate mail after a good ego stroking if for no other reason to keep yourself grounded, yeah?<\/p>\n<p>Alright enough bean soup for the soul.<\/p>\n<p>Here&#8217;s what to do next:<\/p>\n<p>1. Go to this URL<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>2. Read the letter VERY carefully, and if you think you got the right stuff and if it makes sense (i.e. you have a list, you are teachable, you are not afraid of work, etc) subscribe<\/p>\n<p>3. Implement what you learn<\/p>\n<p>4. Make lots of $$<\/p>\n<p>5. Then send me an ego stroke email<\/p>\n<p>Cool?<\/p>\n<p>Word up.<\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m in the mood for some ego stroking. You gotta do this once in a while when you&#8217;re in direct marketing if you do it right. By &#8220;right&#8221; I mean you are polarizing, take a stand and, yes, anger certain people who disagree and are maybe a bit mentally off. So let&#8217;s start with this [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-8044","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=8044"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8044\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=8044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=8044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=8044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}