Last year I got a testimonial from one of my copywriting “heroes”:<\/p>\n
Richard Armstrong.<\/p>\n
(Yes, I am a Richard Armstrong fanboy.)<\/p>\n
Richard is one of the scant few “A list” copywriters on the planet who has spent the last 40+ years slugging it out in the hyper competitive direct mail world. His clients have included everyone from Rodale, Boardroom and Phillips Publishing\u2026 to Reader\u2019s Digest, Men\u2019s Health and Newsweek\u2026 to Prevention Health Magazine, the ASCPA and, even, The Limbaugh Letter.<\/p>\n
Anyway, here’s what he said:<\/p>\n
“I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.”<\/strong><\/p><\/blockquote>\n
Oh boy…<\/p>\n
As if my ego wasn’t bloated enough.<\/p>\n
Yikes.<\/p>\n
Anyway, on to bid’niz:<\/p>\n
You’ve got just 4 days to get in on the next “Email Players” issue before it goes to the printer.<\/p>\n
What’s it about this time?<\/p>\n
Women.<\/p>\n
And money.<\/p>\n
And, getting more of *both*.<\/p>\n
(If you’re a woman or married, you can disregard the getting chicks part, and just reap the bounty of making more of the green stuff part…)<\/p>\n
But time is short my little droogie.<\/p>\n
Go here next:<\/p>\n