An “Email Players” subscriber just asked about opt in rates.<\/p>\n
He thought his were too low.<\/p>\n
And, he wanted to get them higher.<\/p>\n
My response?<\/p>\n
Don’t worry so much about quantity.<\/p>\n
Instead, focus on quality<\/em>.<\/p>\n Yes, high opt in rates are groovy. But, only if they are quality leads. I could increase my opt in rates pretty easily by giving away more free stuff, or attracting freebie seekers.<\/p>\n (i.e. the majority of people in my market).<\/p>\n But what good would that do?<\/p>\n Frankly, I purposely put up barriers to the opt in.<\/p>\n For example, my main opt in page:<\/p>\n These are “filters” to repulse people I don’t want.<\/p>\n The result?<\/p>\n I get better quality subscribers who are more serious about succeeding with email, are more enjoyable to interact with, and are more likely to respond to my offers.<\/p>\n (And not complain about dumb things.)<\/p>\n Hey, run your business however you want.<\/p>\n But, here’s my attitude:<\/p>\n I’d rather have a list of 50 eager-to-learn subscribers wanting to improve their lives, than 50,000 whiney drama queen subscribers who just ride the goo-roo freebie carousel.<\/p>\n To them, I say this:<\/p>\n Don’t let the opt out page hit you in the arse.<\/p>\n The rest of us have work to do…<\/p>\n BTW, one of the perks of being an “Email Players” subscriber is you can ask me unlimited questions via email (like the guy above did about opt in rates).<\/p>\n\n