Got to rapping with my pal Doberman Dan Friday.<\/p>\n
Specifically, about how people are more likely to buy when in an emotional state — including when they are mad.<\/p>\n
For example:<\/p>\n
Last week a guy got mad at my “Night Of The Living Ben” email.<\/p>\n
Why?<\/p>\n
I have no idea.<\/p>\n
(That was a “tame” email.)<\/p>\n
But, I’d bet your kidney he bought something somewhere. Yes, that blind, seething hatred probably caused that dude to go out and buy something from someone somewhere — thereby helping the economy and capitalism. My making him angry was doing my part to help the US beat the terrorists!<\/p>\n
(So we joked, at least…)<\/p>\n
Anyway, the point?<\/p>\n
I would MUCH rather people be mad at me than indifferent<\/span>.<\/strong><\/p>\n All I have to do is look at the passive aggressive emails, facebook messages I get, and what people snark about in forums, and I know I’m doing it right.<\/p>\n Oh, when I call them them on it they suddenly pretend not to be mad.<\/p>\n But I got ’em.<\/p>\n Their anger belongs to me<\/strong><\/em>.<\/p>\n And, because they are emotional, they will likely go buy from someone somewhere (or, one day, realize their wicked ways and buy something from me — I take back all the prodigals).<\/p>\n So don’t worry if people hate you.<\/p>\n You want ’em hot or cold.<\/p>\n But never indifferent<\/em>.<\/p>\n Otherwise, the terrorists win…<\/p>\n Anyway, on to bid’niz.<\/p>\n Next “Email Players” issue contains a 10 step guide on how to become a master at selling with email in just 30 days.<\/p>\n This is no joke, my little droogie.<\/p>\n I won’t say it’s easy.<\/p>\n But, it IS simple.<\/p>\n And, if you are willing to pay the price, works.<\/p>\n Subscribe here:<\/p>\n