Here’s a story for the egg shell-walking snowflakes…<\/p>\n
Last year while at our Oceans 4 mastermind workshop (we are going\u00a0to be doing one more it appears this May, details forthcoming), one\u00a0of our clients Russell Brunson (if you don’t know who he is, you\u00a0might be a noob) and I got to talking at dinner.<\/p>\n
And the first<\/span> thing he told me was:<\/p>\n “I used to hate you, Ben.”<\/strong><\/em><\/p>\n Ah yes!<\/p>\n Those might not have been his exact<\/em> words.<\/p>\n But, that was the gist of it.<\/p>\n When I asked him why, he didn’t really have an answer.<\/p>\n But he stayed subscribed, anyway.<\/p>\n And, he told me that meeting me was one of the main reasons he attended our Oceans 4 mastermind in Vegas (which is like the One Testimonial To Rule Them All as far as I’m concerned — he’s one of my marketing “heroes”).<\/p>\n Which got me to thinking:<\/p>\n Why do so many of these guys & gals who hate me stick around<\/span>?<\/strong><\/p>\n And, why do they end up liking me later?<\/p>\n As if a sign from the Almighty Himself, I got an email just before the plane ride home from website reader Brandon Yanofsky saying he was (and I quote) “turned off at first”, too, but (and I quote again): “your don’t give a fuck attitude really got me intrigued.”<\/p>\n When I asked him:<\/p>\n “What turned you off?”<\/p>\n He answered with:<\/p>\n “I’ll explain using the same context you use in your emails: women. My last girlfriend would always give me a hard time about things I’d say. And it annoyed me. But then, I started realizing she was just calling me out on my bullshit. It’s kind of like with you. The stuff you say at first is like getting a blow to the face. Part of me is offended. But then I realize I’m offended because you are calling me on my bullshit. So it took me a while to realize why I was turned off. And then realized why.”<\/strong><\/p><\/blockquote>\n Inteeeeeresting, eh?<\/p>\n That obviously isn’t the case with everyone.<\/p>\n But, I suspect it IS the case with many website readers.<\/p>\n And you know what?<\/p>\n This should inspire you to do the same:<\/p>\n Speak the troof in your emails.<\/p>\n Don’t give a rat’s bootay what anyone thinks.<\/p>\n And, call people out on their BS.<\/p>\n I mean, really, what’s the alternative? To let other people dictate what you say? To “orbit” around others’ opinions? To stifle yourself?<\/p>\n If that floats your boat go ye ahead.<\/p>\n Me?<\/p>\n I like to give it raw.<\/p>\n And, “uncircumcised.”<\/p>\n And you know what?<\/p>\n It’s worked out pretty good so far.<\/p>\n Go here to get the next “Email Players” issue before it mails:<\/p>\n