{"id":8208,"date":"2014-03-11T07:00:57","date_gmt":"2014-03-11T14:00:57","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=8208"},"modified":"2014-03-11T07:00:57","modified_gmt":"2014-03-11T14:00:57","slug":"even-brilliant-emails-wont-sell-a-turd","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/even-brilliant-emails-wont-sell-a-turd\/","title":{"rendered":"Even Brilliant Emails Won&#8217;t Sell A Turd"},"content":{"rendered":"<p>Sometimes NON &#8220;Email Players&#8221; subscribers will ask:<\/p>\n<blockquote><p><strong>&#8220;I&#8217;ve been doing emails\u00a0<span style=\"line-height: 1.5em;\">using your strategy\u00a0<\/span><span style=\"line-height: 1.5em;\">but I&#8217;m not getting sales.&#8221;<\/span><\/strong><\/p><\/blockquote>\n<p>My answer:<\/p>\n<p>One, if you&#8217;re not an &#8220;Email Players&#8221; subscriber then you aren&#8217;t really using my strategy, even if you think you are. And two, if you aren&#8217;t getting any sales then probably your offer sucks. Even crap emails will get at least *some* sales if you have an offer people want.<\/p>\n<p>No, I&#8217;m afraid even brilliant emails won&#8217;t sell a turd.<\/p>\n<p>Nor will brilliant videos.<\/p>\n<p>Or brilliant sales letters.<\/p>\n<p>Or, brilliant anything.<\/p>\n<p>This is marketing 101:<\/p>\n<p style=\"padding-left: 30px;\">Your list = 50%<br \/>\nYour offer = 30%<br \/>\nYour copy = 20%<\/p>\n<p>(The late great Ed Mayer said it&#8217;s 40-40-20, but no matter&#8230;)<\/p>\n<p>Point is this:<\/p>\n<p>Email will not &#8220;create&#8221; sales.<\/p>\n<p>It will simply multiply existing sales.<\/p>\n<p>This is why I warn people who don&#8217;t have a business, or a product, or a list to not bother with &#8220;Email Players&#8221; until they do.<\/p>\n<p>Email is not Miracle Max.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">It won&#8217;t raise a crap offer from the dead<\/span>.<\/strong><\/p>\n<p>Get your offer, product and list right, first.<\/p>\n<p>Then, unleash the &#8220;Email Players&#8221; Kraken.<\/p>\n<p>Otherwise you&#8217;re wasting your time.<\/p>\n<p>And my time, too.<\/p>\n<p>And you know daddy hates wasting time&#8230;<\/p>\n<p>Bottom line:<\/p>\n<p>It&#8217;s all good if you&#8217;re a newbie to join &#8220;Email Players&#8221; &#8212; but if you don&#8217;t have an offer people want, and don&#8217;t have a list (even if just a small one you can build upon), it won&#8217;t do you any good.<\/p>\n<p>Save your money.<\/p>\n<p>Get your act together.<\/p>\n<p>Then, and ONLY then&#8230; a subscriber should you be.<\/p>\n<p>If you&#8217;re ready, go here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes NON &#8220;Email Players&#8221; subscribers will ask: &#8220;I&#8217;ve been doing emails\u00a0using your strategy\u00a0but I&#8217;m not getting sales.&#8221; My answer: One, if you&#8217;re not an &#8220;Email Players&#8221; subscriber then you aren&#8217;t really using my strategy, even if you think you are. And two, if you aren&#8217;t getting any sales then probably your offer sucks. Even crap [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-8208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=8208"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8208\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=8208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=8208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=8208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}