{"id":8282,"date":"2014-03-14T07:00:07","date_gmt":"2014-03-14T14:00:07","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=8282"},"modified":"2014-03-14T07:00:07","modified_gmt":"2014-03-14T14:00:07","slug":"why-copywriters-should-read-zombie-cop","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-copywriters-should-read-zombie-cop\/","title":{"rendered":"Why Copywriters Should Read &#8220;Zombie Cop&#8221;"},"content":{"rendered":"<p>Well, in my humble, but biased, opinion at least.<\/p>\n<p>Here&#8217;s why:<\/p>\n<p>I purposely structured my coming &#8220;Zombie Cop&#8221; novel to have 14 chapters, each with 7 &#8220;scenes&#8221; or parts.<\/p>\n<p>Why so precise?<\/p>\n<p>Because, for one, I have noticed in my copywriting &amp; marketing ventures the human brain accepts and follows information more smoothly when it&#8217;s presented in 3&#8217;s and 7&#8217;s. This is nothing new. I have heard John Carlton teach for years on the power of putting 3 benefits, etc in headlines and bullet points. And I have done 7 part auto-responder series or used exactly 7 bullet points in short ads with a lot of success, too. And so, I decided to see if using this structure would make the book flow better and be more easily comprehended. (Can&#8217;t have you forgetting about it and not having nightmares &#8212; where&#8217;s the fun in that???)<\/p>\n<p>And guess what?<\/p>\n<p><strong>When I did so, a funny thing happened:<\/strong><\/p>\n<p>I noticed the plot was MUCH easier to wrap my mind around.<\/p>\n<p>It was very easy to fit the story into this exact frame work &#8212; while it was much harder to do so before I created this structure. For example, I started the first few chapters without direction, then, later, decided to outline it &#8212; when I did the outline, the plot practically filled itself in when I limited it to 14 chapters of 7 scenes.<\/p>\n<p>Coincidence?<\/p>\n<p>I don&#8217;t think so.<\/p>\n<p>And, I will probably structure the sequel(s) the same way.<\/p>\n<p>Anyway, the table of contents is below.<\/p>\n<p>You can sometimes tell a lot about a book by its TOC:<\/p>\n<p style=\"padding-left: 30px;\">1. Azriel<\/p>\n<p style=\"padding-left: 30px;\">2. Chief Rawger<\/p>\n<p style=\"padding-left: 30px;\">3. The Blue Pills<\/p>\n<p style=\"padding-left: 30px;\">4. The Doctor Of Death<\/p>\n<p style=\"padding-left: 30px;\">5. Dirty Revenge<\/p>\n<p style=\"padding-left: 30px;\">6. Unholy Appetite<\/p>\n<p style=\"padding-left: 30px;\">7. Belasco Woods<\/p>\n<p style=\"padding-left: 30px;\">8. The Meat Locker<\/p>\n<p style=\"padding-left: 30px;\">9. The Monster Hunter<\/p>\n<p style=\"padding-left: 30px;\">10. Too Late<\/p>\n<p style=\"padding-left: 30px;\">11. Finius<\/p>\n<p style=\"padding-left: 30px;\">12. Second Helpings<\/p>\n<p style=\"padding-left: 30px;\">13. The Zombie Cop<\/p>\n<p style=\"padding-left: 30px;\">14. Azrael<\/p>\n<p>Two things to note:<\/p>\n<p><strong>(1) At a glance the first and last chapters seem to be the same.<\/strong><\/p>\n<p>They aren&#8217;t.<\/p>\n<p>They are different names.<\/p>\n<p>With different meanings.<\/p>\n<p>And, with different impacts on the overall theme. They also both play a part in the theme of future books.<\/p>\n<p><strong>(2) I don&#8217;t read a lot of fiction.<\/strong><\/p>\n<p>But, I do watch a lot of movies.<\/p>\n<p>And, when I was in community college, I was obsessed with becoming a screenwriter. I even wrote a couple papers on the subject (which forced me to read and study several screenwriting books).<\/p>\n<p>The point?<\/p>\n<p>This novel is not structured like a &#8220;novel.&#8221;<\/p>\n<p>It&#8217;s structured like a screenplay:<\/p>\n<p>Tightly plotted, action-packed, and (hopefully) fast moving.<\/p>\n<p>(Just like effective emails are, my little ghoul.)<\/p>\n<p>My goal is not for this to be the best &#8220;written&#8221; novel.<\/p>\n<p>(It&#8217;s not.)<\/p>\n<p>But, perhaps, the most entertaining novel you read this year.<\/p>\n<p>Will it accomplish that wicked deed?<\/p>\n<p>Only time will tell&#8230;<\/p>\n<p>She should be published in the next 2-3 weeks.<\/p>\n<p>I will let you know when it&#8217;s ready here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.BenSettle.com\/zombie\" target=\"_blank\" rel=\"noopener\"><strong>www.BenSettle.com\/zombie<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, in my humble, but biased, opinion at least. Here&#8217;s why: I purposely structured my coming &#8220;Zombie Cop&#8221; novel to have 14 chapters, each with 7 &#8220;scenes&#8221; or parts. Why so precise? Because, for one, I have noticed in my copywriting &amp; marketing ventures the human brain accepts and follows information more smoothly when it&#8217;s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9],"tags":[],"class_list":["post-8282","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-email-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Well, in my humble, but biased, opinion at least. Here&#039;s why: I purposely structured my coming &quot;Zombie Cop&quot; novel to have 14 chapters, each with 7 &quot;scenes&quot; or parts. 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