A true story about how to add sales to ye bottom line:<\/p>\n
One of the characters who doesn’t make an appearance in “Zombie Cop”, but who is referenced is Anghel “Fezziwig” Belasco.<\/p>\n
He’s a grouchy & crotchety 4,000+ year old vampire.<\/p>\n
And, he’s a major character in the sequel.<\/p>\n
I created his middle name while talking about it with “Email Players” subscriber and 3x’s returning “Oceans 4 Mastermind” repeat client Jim Clair while we were having dinner in Vegas one night, over a Samuel Adams “Old Fezziwig” Lager.<\/p>\n
It was a powerful breakthrough.<\/p>\n
And, should help the sequel’s sales quite a bit.<\/p>\n
In fact…<\/p>\n
If’n I don’t screw it up, the sequel should be one of the most entertaining vampire stories ever written based almost solely on this vampire’s personality I was able to nail down by talking to Jim that night (and the other times we hung out in Vegas).<\/p>\n
But, that’s not all.<\/p>\n
I got a bunch more ideas from “casual” talk at Oceans 4.<\/p>\n
Like, for example, “Email Players” subscriber Murray Gray gave me a cool idea I will be teaching in a future “Email Players” issue.<\/p>\n
Russell Brunson taught me a kick ass subject line tip.<\/p>\n
Andre Chaperon taught me a huge tip about email timing.<\/p>\n
And Steve Gray (our special guest — a media buying genius who buys over $10 million per year in media — fascinating guy) showed me how to promote my “Zombie Cop” book (he even used it as an example during his talk) and get leads for BenSettle.com.<\/p>\n
And the list goes on.<\/p>\n
None of these tips were taught during the mastermind<\/span>.<\/strong><\/p>\n They were taught at bars and restaurants we took the clients to.<\/p>\n The point?<\/p>\n I can’t speak for the other guys.<\/p>\n But to me, the most valuable part of our Oceans 4 Mastermind Workshops ain’t necessarily the hot seats. It’s afterwards, when we take attendees to a pub, grab a table and just\u2026 talk marketing. And so, if you’re interested in our next Oceans 4 event (in Miami, June 21 & 22) this is something to think about.<\/p>\n Here’s what to do next:<\/p>\n