A brand spanking new “Email Players” subscriber asks about how to write a call to action:<\/p>\n
Hey man, for the first time ever, I started emailing daily since Monday. One new story a day, and the only call to action is a link to my salespage.<\/strong><\/p>\n
And I’ve been getting sales (2-3) everyday! This is seriously a milestone because I’ve never hit that before.<\/strong><\/p>\n
I know I’ll read about it in the handbook, but I thought of asking you this now:<\/strong><\/p>\n
Any tips on drawing people to click in the call to action portion? It’s always the last paragraph.<\/strong><\/p>\n
How do I go beyond, “Btw, my new book can teach you more” and stuff?<\/strong><\/p>\n
I also read on your salespage that \u00a0a “Click here” may not work well?<\/strong><\/p>\n
Thanks man.\u00a0<\/strong><\/p><\/blockquote>\n
First off, congrats.<\/p>\n
You’re already kicking bootyus, so just wait to you get the material… you’ll get the why it works, and see endless examples and strategies for how to mail in a way people like reading and buying from.<\/p>\n
Secondly, your call to action question:<\/p>\n
Don’t get too caught up with it right now.<\/p>\n
The only wrong thing you can do is have no call to action. Just like the only wrong thing you can do in email is not send one.<\/p>\n
You’re still new so focus on writing them emails.<\/p>\n
And what should eventually happen is this:<\/p>\n
You’ll start just naturally banging out ways to ask for the sale and you won’t even think about it.<\/p>\n
I know that sounds impossible.<\/p>\n
But, it happens a lot.<\/p>\n
The only exception is, I have run into people who are very methodical in their thinking and like to have things laid out systematically, in a sort of “paint by numbers” fashion.<\/p>\n
That’s just the best way they learn.<\/p>\n
If that’s you, try this:<\/p>\n
Go through a bunch of my emails (or any email marketer you like) and study how we do it, then *adapt* it to your personality, offer and style so it sounds like an original you, and not a second hand version of me or someone else.<\/p>\n
Yes, it’s work.<\/p>\n
And, it’s time consuming<\/p>\n
But, it’s the best way to do it.<\/p>\n
(Getting your hands dirty doing grunt work like that is ideal.)<\/p>\n
More:<\/p>\n
If you’re really eager, or just low on time, I once wrote an “Email Players” issue that contains a call to action “swipe file” (Back issues available for sale only for current “Email Players” subscribers). What I did was, I went through hundreds (literally) of my emails, especially the ones that did unusually well, and pulled out the best calls to action segues. Each issue comes with a catalog where back issues can be purchased from, and you can get it from that, if’n you want.<\/p>\n
Whatever the case, remember:<\/p>\n
The only wrong thing you can do is have no call to action.<\/p>\n
Even a weak CTA is better than none.<\/p>\n
And, the more you do it, the easier it gets.<\/p>\n
That’s it for today.<\/p>\n
More “Email Players” info here:<\/p>\n