Guess which marketing “sin” is the worst:<\/p>\n
1. Being boring<\/p>\n
2. Crappy offer<\/p>\n
3. Bad spelling\/grammar<\/p>\n
Which do you think is the worst?<\/p>\n
Well, you’re wrong!<\/p>\n
The #1 worst marketing sin (the “unforgivable” marketing sin —\u00a0like blaspheming<\/em> your market) is not even listed above.<\/p>\n (I kinda\u00a0moved the goal posts on ya\u00a0there, didn’t I?)<\/p>\n It’s actually:<\/p>\n Selling what people ain’t buying<\/span>.<\/strong><\/p>\n And guess what?<\/p>\n This is even MORE prevalent with businesses selling online. It’s the #1 reason why people can write the best emails, have the best copy and know all the best persuasion methods… and still flounder around frustrated and confused.<\/p>\n It’s also tomorrow’s “The Ben Settle Show” topic, too.<\/p>\n I’ll let ya know when it’s posted.<\/p>\n Speaking of the show:<\/p>\n After this week’s podcast, we’re changing up the formatting a bit. Instead of it being an hour (give or take a few minutes) show, it’ll be a half hour.<\/p>\n This will make the show more focused.<\/p>\n Less burdensome for Producer Jonathan and me.<\/p>\n (It was starting to feel like — GASP!!! — work to us.)<\/p>\n And, easier to listen to.<\/p>\n (Especially for low attention spans).<\/p>\n Anyway, we’ve dropped a lot of profitable tips and ideas about selling, persuasion, marketing and gender relations (i.e. dating) so far.<\/p>\n Tips that can put more scratch in ye pocketeses.<\/p>\n You can listen to past episodes here:<\/p>\n