{"id":8491,"date":"2014-04-30T06:30:41","date_gmt":"2014-04-30T13:30:41","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=8491"},"modified":"2014-04-30T06:30:41","modified_gmt":"2014-04-30T13:30:41","slug":"the-blatant-pitch-drive-by-email","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-blatant-pitch-drive-by-email\/","title":{"rendered":"The Blatant Pitch &#8220;Drive-by&#8221; Email"},"content":{"rendered":"<p>The May &#8220;Email Players&#8221; issue goes to the printer tomorrow.<\/p>\n<p>Here&#8217;s what&#8217;s inside:<\/p>\n<ul>\n<li><strong>Proof that high open and click rates not only don&#8217;t mean higher sales&#8230; but can even mean LOWER sales. (This is straight from the testing labs of a computer scientist and the CEO of one of the biggest direct response companies on the Internet).<\/strong><\/li>\n<\/ul>\n<ul>\n<li>How to &#8220;arrange&#8221; it so clients never even think of leaving you. (And no, this has nothing to do with being the best at what you do.)<\/li>\n<\/ul>\n<ul>\n<li><strong>What the great ad man David Ogilvy would tell clients (word-for-word) who tried dictating how to write his copy.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>The #1 most &#8220;politically incorrect&#8221; way to attract (and keep) the best clients and customers into your life. (Sadly, most readers will not do as I command in this issue, but I predict the few who do will see an increase in not only sales, but peace of mind, too&#8230;)<\/li>\n<\/ul>\n<ul>\n<li><strong>A &#8220;counterintuitive&#8221; buyer psychology secret that can quickly give you top-of-mind status in your market.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>What never to say when starting an email. (Far too many people start emails this way and it makes them look like complete pansies, killing their sales.)<\/li>\n<\/ul>\n<ul>\n<li><strong>A tried-and-true &#8220;troll management&#8221; technique for dealing with mindlessly negative people on your list.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>How to profit from your product&#8217;s flaws.<\/li>\n<\/ul>\n<ul>\n<li><strong>Why the best clients &amp; customers WANT you to be an asshole sometimes. (Whether they admit it or not.)<\/strong><\/li>\n<\/ul>\n<ul>\n<li>A secret way to use movies and TV to (1) get yourself &#8220;stuck&#8221; in your market&#8217;s head so they always remember you&#8230; (2) entertains your list&#8230; and (3) can help your sales over time. (Hardly anyone does this &#8212; but those who do often have extremely powerful marketplace positioning.)<\/li>\n<\/ul>\n<ul>\n<li><strong>How to use twitter to write tons of emails your list will love reading (day after day), being intrigued by and, yes, buying from.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>How to use celebrities, giant corporations and even politicians to position yourself as a leader in your niche (without them necessarily even knowing about it).<\/li>\n<\/ul>\n<ul>\n<li><strong>Advice to a major steak seller nearly anyone who uses email can profit from.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>And more&#8230;<\/li>\n<\/ul>\n<p>Today&#8217;s the deadline to get in on this issue.<\/p>\n<p>Get your lovin&#8217; here while you can:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The May &#8220;Email Players&#8221; issue goes to the printer tomorrow. Here&#8217;s what&#8217;s inside: Proof that high open and click rates not only don&#8217;t mean higher sales&#8230; but can even mean LOWER sales. (This is straight from the testing labs of a computer scientist and the CEO of one of the biggest direct response companies on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-8491","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=8491"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8491\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=8491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=8491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=8491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}