Re: my “repulsion marketing” philosophy…<\/p>\n
Following is a Flakebook conversation between my cousin and me several weeks ago:<\/p>\n
COUSIN: if it makes you feel any better, you are one of the only<\/strong>\u00a0family members (at least in my small world), that is universally<\/strong>\u00a0liked<\/strong><\/p>\n
ME: Really…? I try hard to NOT be liked dammit<\/strong><\/p>\n
COUSIN: I know, you should be trying harder and burning bridges everywhere you go<\/strong><\/p>\n
ME: the problem is, the more I try, the more people like it.<\/strong><\/p>\n
COUSIN: I know why they do<\/strong><\/p>\n
ME: Why?<\/strong><\/p>\n
COUSIN: besides you tell them the truth, you’re not adding the bit extra just to be an asshole even if you are an asshole. in a way you begrudgingly hold their best interests at heart and that can be respected<\/strong><\/p><\/blockquote>\n
Is he right?<\/p>\n
Well, here’s been my experience:<\/p>\n
Giving your market the truth straight will not always make you the most “liked” person, and it WILL bring the haters, trolls and creepers out of the woodworks.<\/p>\n
But, I believe it also brings you the best customers.<\/p>\n
And, more sales.<\/p>\n
And, yes, more influence.<\/p>\n
Now, before you even ask…<\/p>\n
This does NOT mean you gotta be a dick<\/span>.<\/strong><\/p>\n
It just means being blunt.<\/p>\n
And, direct.<\/p>\n
And, fearless about not being “liked.”<\/p>\n
(Yes, people DO shoot messengers…)<\/p>\n
Anyway, that’s all for today.<\/p>\n
To implement this way of thinking into your bid’niz check out the “Email Players” newsletter.<\/p>\n
My system won’t make you more liked.<\/p>\n
But, it can make you more sales.<\/p>\n
Check ‘er out here:<\/p>\n