I recently finished reading a book called:<\/p>\n
“Bare Bones: Conversations On Terror With Stephen King”<\/strong><\/em><\/p>\n It’s a book of interviews he did.<\/p>\n And, there’s lots of gold in them thar hillz for email marketers.<\/p>\n For example:<\/p>\n The story of his smash hit book “The Shining”. Originally, the\u00a0title was “The Shine”. But, some executive said they can’t use\u00a0that title because there is a black cook in the book, and he\u00a0feared people would think the title was referring to him. (i.e.\u00a0“shine” was a term from WW2 some\u00a0people used to call black people).\u00a0Kind of a dorky choice, actually — considering anyone with an IQ\u00a0over 80 would know it wasn’t talking about the cook, but the power\u00a0the boy and the cook both shared.<\/p>\n Anyway, here’s the point:<\/p>\n They tacked an “ing” at the end.<\/p>\n So it became “The Shining” instead of “The Shine”.<\/p>\n Then, guess what happened?<\/p>\n A whole slew of horror books by wannabe Stephen Kings exploded on\u00a0the scene. “The Piercing”, “The Burning, “The Searing” — the\u00a0this-ing and the that-ing.<\/p>\n Of course, the wannabes all faded into obscurity.<\/p>\n Never being relevant.<\/p>\n Never being remembered.<\/p>\n Except, of course, for being hacks and knock-offs<\/span>.<\/strong><\/p>\n This happens in\u00a0Internet marketing land, too.<\/p>\n Lots of people have a product title that’s a “Blueprint”.<\/p>\n Or a “Manifesto”.<\/p>\n Or is preceded by “No BS…”<\/p>\n Or is a “Cheat Sheet”.<\/p>\n (I even had one of them some years ago…)<\/p>\n My favorite was a few years ago when several “Brute Force” titles\u00a0shot onto the scene at the same time. .<\/p>\n Nary an original thought.<\/p>\n Nary a shred of uniqueness.<\/p>\n Nary an ounce of creativity.<\/p>\n The original title is watered down & the rip offs look like hacks.<\/p>\n Listen, babycakes:<\/p>\n Marketers are supposed to be IDEA people. Yet, most are hacks and jackanapes\u00a0who wouldn’t know an original thought if it bit them in the\u00a0prostate gland — instead buying into the idiotic notion that\u00a0creativity is bad and you should just “swipe & steal.”<\/p>\n Dumb.<\/p>\n Especially with emails.<\/p>\n Anyway, the point?<\/p>\n It doesn’t take much to stand out.<\/p>\n You just gotta do something unique.<\/p>\n Use your own personality, experiences and ideas.<\/p>\n And, not be a copycat.<\/p>\n That’s it.<\/p>\n That ALONE can give you a huge advantage.<\/strong><\/p>\n So many emails are just a copy of a copy of a copy of someone\u00a0else’s idea, hook or copy that simply writing in YOUR own voice,\u00a0with YOUR own ideas and giving YOUR own opinion makes you stick out\u00a0like a sore fart.<\/p>\n This is where “Email Players” comes in.<\/p>\n Obviously, it’s not intended for everyone.<\/p>\n (Like copycats and swipers.)<\/p>\n As the newsletter (and the book that comes with your subscription)\u00a0shows you how to be original. How to be unique. And, how to write\u00a0emails people like<\/em> reading and buying from.<\/p>\n That’s why my boys & girls kick so much ass.<\/p>\n And, why the jackanapes\u00a0are always copying us.<\/p>\n Which do you want to be?<\/p>\n An original who makes the lions share of sales?<\/p>\n Or, the hack who gets our scraps?<\/p>\n Go ye here to subscribe:<\/p>\n