Trick question:<\/p>\n
What’s better…<\/p>\n
(1) a BUYER<\/p>\n
or…<\/p>\n
(2) a CUSTOMER<\/p>\n
— on ye olde list?<\/p>\n
Before you answer, check this out:<\/p>\n
One of my favorite all-time business books is Ken McCarthy’s “System Club Letters” book. It costs a “whopping” $20, and contains a powerful lesson that radically changed the way I do business.<\/p>\n
What’s the lesson?<\/p>\n
Survey says:<\/p>\n
Building a list of customers vs a list of buyers.<\/p>\n
Hey, it may not be sexy, but it’s got TEETH<\/span>.<\/strong><\/p>\n Big, sharp teeth.<\/p>\n Teeth that can protect your righteous bootay from the vagaries of the economy, changing market place conditions, and, yes, even your own mistakes.<\/p>\n Here’s why:<\/p>\n A BUYER is someone who buys ONE time.<\/p>\n He MIGHT buy again some day.<\/p>\n But usually, he buys one time.<\/p>\n Then, he moves on to the next bigger and better thing.<\/p>\n But a CUSTOMER<\/strong>?<\/p>\n A customer makes it a “custom” to buy from you over and over and over. So instead of a one-time sale, he buys from you multiple times — years into the future. Plus, many of these extra sales are practically handed to you on a silver platter (made before you even create your next product in many cases) because of all the trust, and respect and loyalty they have for you.<\/p>\n I call it “selling in advance.”<\/p>\n And it works even if you suck at selling.<\/p>\n Even if you struggle writing copy.<\/p>\n And, even if you aren’t a marketing jeenius.<\/p>\n And guess what?<\/p>\n I talk about this concept (albeit in different terminology) on tomorrow’s “Ben Settle Show” podcast. Specifically, I show you how to arrange your business so you are only building a list of customers, and not just a bunch of one-time buyers.<\/p>\n Speaking of the show…<\/p>\n We were #8 a couple weeks ago.<\/p>\n (In our biz sub category which has 300+ other shows.)<\/p>\n So, someone’s listening.<\/p>\n Someone’s learning.<\/p>\n And, yes, someone’s profiting.<\/p>\n You can join in the fun, too.<\/p>\n Start with checking out the archives at:<\/p>\n