There’s this interesting (and, in my experience, accurate) formula\u00a0I heard the “founding father” of Internet marketing Ken McCarthy\u00a0teach in his copywriting course many years ago.<\/p>\n
It goes like this:<\/p>\n
50% of any market will never buy via direct response.<\/p>\n
Doesn’t matter how great your copy is.<\/p>\n
How hot your offer is.<\/p>\n
Or, how “irresistible” your guarantee.<\/p>\n
They simply won’t buy from direct response of any kind. (Online,\u00a0offline or on the sidelines.)<\/p>\n
On other hand…<\/p>\n
5% of your market buys everything.<\/p>\n
They are the rabid hyper buyers.<\/p>\n
They are like fish so ravenously hungry, they will attack a bare\u00a0gleaming hook when dropped in front of them and let you scoop them\u00a0up into the boat without effort.<\/p>\n
And then there’s another 10%-20%:<\/p>\n
The skeptics.<\/p>\n
They want what you have.<\/p>\n
They have money to spend.<\/p>\n
They have no problem buying via direct response.<\/p>\n
But, they need to be convinced and won over with a well crafted\u00a0pitch (one of the reasons why consistently emailing day in, and day\u00a0out, works so well, btw) that is full of proof, credibility and\u00a0clarity.<\/p>\n
This last group is who I primarily target.<\/p>\n
(They’re 2-5 times more potential buyers than the rabid portion.)<\/p>\n
But, that doesn’t mean I ignore the 5%.<\/p>\n
Which is where the blatant pitch email comes in.<\/p>\n
Unlike a lot of email marketers, I don’t fear using blatant pitch\u00a0emails — where I just come out and trumpet I’m selling something\u00a0throughout the email and even in the subject line!<\/p>\n
No content.<\/p>\n
No teaching.<\/p>\n
No real substance.<\/p>\n
Just a blatant “naked” pitch<\/span>.<\/strong><\/p>\n The result?<\/p>\n Well, if you do it right, lots and lots of sales.<\/p>\n It’s all about timing.<\/p>\n Specifically, doing it at the right time…<\/p>\n In the right way…<\/p>\n And, with the right offer…<\/p>\n Do it right, and it can make you more sales in a day than you\u00a0ordinarily get in a month (at least, that has been my experience\u00a0over the past few months). Do it wrong and your list will treat you\u00a0like a leper (like they do most emails they reflexively delete on\u00a0sight).<\/p>\n And guess what?<\/p>\n I teach how to do blatant pitches in the July “Email Players” issue.<\/p>\n Yes, my little droogie, this is powerful stuff.<\/p>\n Profitable stuff.<\/p>\n And, proven stuff.<\/p>\n It also includes another goodie:<\/p>\n A bonus training with the master of using solo ads to build a fat\u00a0list of eager-to-buy subscribers Igor Kheifets.<\/p>\n Lotza value packed inside.<\/p>\n But, the hour grows late.<\/p>\n Subscribe to get it in time here:<\/p>\n