Sigh…<\/p>\n
I recently was informed by someone who claims to be an “expert” at\u00a0conversions and sales funnels that I should turn all my sales\u00a0letters into VSL’s (video sales letters) because, and I quote:<\/p>\n
video sales letters always out convert text sales letters.<\/strong><\/p><\/blockquote>\n
Really?<\/p>\n
Is that right, Chachi?<\/p>\n
I think not.<\/p>\n
Yes, VSL’s can kill it in sales.<\/p>\n
And, many do.<\/p>\n
But, anyone saying they are “always” better is either lying to you\u00a0(and has some kind of agenda) or is simply ignorant.<\/p>\n
Example?<\/p>\n
Alright, how about these mangoes:<\/p>\n
Waaaaaay back in 2007 I wrote a sales letter for a manual called\u00a0“Magnetic Sponsoring”. When hanging at the “No Excuses Summit” in\u00a0Vegas last month to speak\/train the nubile marketing minds\u00a0attending about email marketing, I got to talking to the guys who\u00a0run the business that sells that book. And they told me that sales letter, some 7 years later, is still chugging along, kicking butt,\u00a0nearly unchanged — and has racked up a multi-million dollar sale\u00a0count over the years.<\/p>\n
Naturally, their team is always trying to make it convert better.<\/p>\n
And, one of the things they’ve done is test a VSL against it.<\/p>\n
The result?<\/p>\n
My “plain Jane” text sales letter crushed the VSL.<\/p>\n
And that’s just one (of many) examples.<\/p>\n
So to all the VSL nazis out there:<\/p>\n
Quit being dorks.<\/p>\n
There is no one size fits all anything.<\/p>\n
And, yes, that’s free advice.<\/p>\n
More:<\/p>\n
This is the beauty of email.<\/p>\n
I have found in many cases if you do email the way I command you to\u00a0do it, it almost doesn’t matter what sales letter format you use.\u00a0In fact, my droogie Jim Yaghi has told me repeatedly he will often\u00a0use my email methodology to send people to a plain order form and\u00a0still make lots of sales. (And when we partnered in the weight loss\u00a0niche, we could never get one format to pull better than the other\u00a0— presumably because the emails were doing the bulk of the selling\u00a0to our warm list.)<\/p>\n
No, I’m not saying forget sales letters.<\/p>\n
I’m saying email can do a lot of the heavy lifting.<\/p>\n
And, is perfect for people who hate writing long offers.<\/p>\n
(Or who simply suck at it.)<\/p>\n
To learn my email system, read the *text* letter here:<\/p>\n