{"id":8777,"date":"2014-07-20T13:27:06","date_gmt":"2014-07-20T20:27:06","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=8777"},"modified":"2014-07-20T13:27:06","modified_gmt":"2014-07-20T20:27:06","slug":"how-writing-deranged-fiction-makes-your-copywriting-more-profitable","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-writing-deranged-fiction-makes-your-copywriting-more-profitable\/","title":{"rendered":"How Writing Deranged Fiction Makes Your Copywriting More Profitable"},"content":{"rendered":"<p>This is for ye olde &#8220;Zombie Cop&#8221; fans:<\/p>\n<p>As of a few hours ago I&#8217;m officially 50% done with the sequel first\u00a0draft which I call, &#8220;Vampire Apocalypse&#8221;. If all goes well, it&#8217;ll\u00a0be done by next Sunday and then I&#8217;ll let it sit until after Labor\u00a0Day. The original plan was to write it in 7 days (2 chapters per\u00a0day), but the writing quality suffered and my attention span sucks\u00a0out loud.<\/p>\n<p>So, I dialed it back to 1 chapter per day.<\/p>\n<p>Anywhat&#8230;<\/p>\n<p>I think (and I&#8217;m right) anyone who does copywriting &#8212;\u00a0whether you write copy for clients or yourself &#8212; should write a\u00a0novel.<\/p>\n<p>Doesn&#8217;t have to be deranged like mine.<\/p>\n<p>But for one, it&#8217;s tremendous fun.<\/p>\n<p>And secondly, it&#8217;ll help your sales copy in all kinds of ways.\u00a0(Creating better storytelling, pace, intrigue, etc&#8230;)<\/p>\n<p><strong>It ain&#8217;t nearly as hard as you might think, either.<\/strong><\/p>\n<p>Simply write one chapter per day.<\/p>\n<p>Takes maybe an hour and a half (give or take).<\/p>\n<p>Before you know it, it&#8217;s done.<\/p>\n<p>I have no idea how other people do it, but for me the key is to\u00a0treat the first draft like a rough sketch a comic book artist does\u00a0when drawing a character.<\/p>\n<p>They literally start with a stick figure.<\/p>\n<p>No bells or whistles.<\/p>\n<p>No detail or shading or anything.<\/p>\n<p>Just scribbles and lines and stick figures.<\/p>\n<p>Then, they go back and tighten up lines, erase stuff, add stuff,\u00a0maybe put some shading in, vary the line width, add color, yada\u00a0yada yada&#8230; it may end up not looking like what you originally\u00a0planned to draw, or it could be exactly it.<\/p>\n<p>But that first sketch?<\/p>\n<p>Just lines and gestures and scribbles.<\/p>\n<p>And that&#8217;s exactly how to write fiction quickly.<\/p>\n<p>Just brain fart whatever comes out on the page.<\/p>\n<p>Most of it will make no sense to anyone but you.<\/p>\n<p>(As I keep telling people who want to proof read it as I write it\u00a0&#8212; it ain&#8217;t ready yet, not by a long shot.)<\/p>\n<p>And that&#8217;s fine.<\/p>\n<p>That&#8217;s what the second draft is for.<\/p>\n<p>Then the third draft.<\/p>\n<p>And the fourth&#8230;<\/p>\n<p>Each draft you fill stuff in, take stuff out, &#8220;zoom in&#8221; on other\u00a0parts, get whole new ideas to add, and so on. What I&#8217;m gonna do is\u00a010 drafts. The first 5 I&#8217;ll read through silently. And the next 5\u00a0I&#8217;ll read out loud &#8212; just like I do with sales letters.<\/p>\n<p>Then it&#8217;s off to the editor and cover artist.<\/p>\n<p>Anyway, Vampire Apocalypse should be ready before Christmas.<\/p>\n<p>In the meantime:<\/p>\n<p>If you want to read &#8220;Zombie Cop&#8221; before then, it&#8217;s on Amazon. It&#8217;s\u00a0gotten great reviews from a lot of people I respect who actually\u00a0read it and didn&#8217;t just give me a &#8220;I&#8217;ll scratch your back if you\u00a0scratch mine&#8221; review. A lot of reviews talk about how they don&#8217;t\u00a0usually read these kinds of books but really enjoyed it and read it\u00a0in a couple days.<\/p>\n<p>It&#8217;s just $2.99 on Kindle.<\/p>\n<p>We also have an audio and print book version.<\/p>\n<p>You can also read the 1st chapter free.<\/p>\n<p>Here&#8217;s the link:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.ZombieCopBook.com\" target=\"_blank\" rel=\"noopener\"><strong>www.ZombieCopBook.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n<p><strong>P.S.<\/strong> If you already read &#8220;Zombie Cop&#8221; and haven&#8217;t yet left a\u00a0review, I&#8217;d be eternally grateful if you did.<\/p>\n<p>Doesn&#8217;t have to be a long one, either.<\/p>\n<p>Can be just a quick &#8220;here&#8217;s what I thought&#8221; of it.<\/p>\n<p>Every review helps.<\/p>\n<p>And, helps others decide if they should read it or not.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is for ye olde &#8220;Zombie Cop&#8221; fans: As of a few hours ago I&#8217;m officially 50% done with the sequel first\u00a0draft which I call, &#8220;Vampire Apocalypse&#8221;. If all goes well, it&#8217;ll\u00a0be done by next Sunday and then I&#8217;ll let it sit until after Labor\u00a0Day. The original plan was to write it in 7 days [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-8777","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=8777"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8777\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=8777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=8777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=8777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}